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Sunbrella and Situ Studio: reOrder

Posted by Charlotte Simmonds,

In a moment where commercial innovation met high art, Sunbrella (leaders in the field of performance fabrics) teamed up with New York-based Situ Studio to create reOrder, an “architecture environment” within the great hall of the Brooklyn Museum. A playful take on corinthian columns, these UFO like strucutres were built from Sunbrella’s patented material, developed as a more effective and sustainable alternative to ordinary canvas parasols. A beautiful effort that upends the notion that functional design can’t move you in the core of your aesthetic heart. The project won Situ Studio the Interior Design’s best installation award for 2011.


Posted by Charlotte Simmonds

Californian Charlotte joined us as an editorial intern after studying at New York university and London Metropolitan University. She wrote for the site between January and March 2012.