Some things around the Superbowl are predictable annual occurrences. The same joke about superb owls being made all over Twitter, Brits who have no idea about American football casually dropping phrases like “Hail Mary Pass” into conversation, and of course the eagerly anticipated advertising bonanza. With a 30-second spot apparently costing up to $4 million but an estimated audience of more than 90 million people the pressure is on for all the brands lining up for the evening’s bug creative showdown.
They range from cheesy (Budweiser’s equine adventure) to sexy (Megan Fox in a bath for Motorola), cinematic (Mercedes’ spot stars Willem Dafoe as the devil) to controversial (Soda Stream’s spot has apparently been pulled after complaints from Coca Cola and Pepsi). It’s interesting to say various brands go down the interactive public vote route although it still feels like a gimmick rather than a genuinely interesting creative strategy, although Ford’s script written through Tweets is better than most.
For my money Audi, Taco Bell, Fiat and Mercedes and Samsung all did well, but I’m sure you’ll have your favourites from those collected below, and taken as a whole it’s an interesting lesson in how big brands interact with mass audiences.
- Sam Nhlengethwa's lithographs are inspired by other artists
- Elliott Arndt, an upcoming director with narrative flair
- Scott King, Roger Hiorns and Tom Morton discuss provocation for new book The Creative Stance
- Flaneur explores the magic of Moscow in its biggest issue yet
- Brooklyn illustrator Ping Zhu and her breezy brushstrokes full of energy
- Irreconcilable Truths: a 1500-page survey of legendary photographer Don McCullin’s work
- Bompas & Parr explores the strange world of sploshing (NSFW)
- Working Not Working reveals the top 50 companies creatives would kill to work for
- Kodak returns to its 1970s symbol, joining the retrobrand bandwagon
- Kodak unveils the Ektra: its first ever smartphone
- Retracing and recreating historic reggae record sleeves with photographer Alex Bartsch
- William Knight's socially conscious portfolio of graphic design