Some things around the Superbowl are predictable annual occurrences. The same joke about superb owls being made all over Twitter, Brits who have no idea about American football casually dropping phrases like “Hail Mary Pass” into conversation, and of course the eagerly anticipated advertising bonanza. With a 30-second spot apparently costing up to $4 million but an estimated audience of more than 90 million people the pressure is on for all the brands lining up for the evening’s bug creative showdown.
They range from cheesy (Budweiser’s equine adventure) to sexy (Megan Fox in a bath for Motorola), cinematic (Mercedes’ spot stars Willem Dafoe as the devil) to controversial (Soda Stream’s spot has apparently been pulled after complaints from Coca Cola and Pepsi). It’s interesting to say various brands go down the interactive public vote route although it still feels like a gimmick rather than a genuinely interesting creative strategy, although Ford’s script written through Tweets is better than most.
For my money Audi, Taco Bell, Fiat and Mercedes and Samsung all did well, but I’m sure you’ll have your favourites from those collected below, and taken as a whole it’s an interesting lesson in how big brands interact with mass audiences.
- Artist Howard Fonda captures the vibrancy of summer for Ace & Tate
- Robbie Simon, the jack of all trades and the master of them too
- Mattis Dovier’s weird and wonderful 8-bit dot animation for XXX’s music video
- Jessica Lehrman's photographic document of social revolution, Black Lives Matter and Occupy Wall Street
- Zoe Kao and Huang Wun-Siang find inspiration in the uncertainty of the design process
- Documenting the world in motion: Lauren Tamaki’s illustrations of modern life
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale