Some things around the Superbowl are predictable annual occurrences. The same joke about superb owls being made all over Twitter, Brits who have no idea about American football casually dropping phrases like “Hail Mary Pass” into conversation, and of course the eagerly anticipated advertising bonanza. With a 30-second spot apparently costing up to $4 million but an estimated audience of more than 90 million people the pressure is on for all the brands lining up for the evening’s bug creative showdown.
They range from cheesy (Budweiser’s equine adventure) to sexy (Megan Fox in a bath for Motorola), cinematic (Mercedes’ spot stars Willem Dafoe as the devil) to controversial (Soda Stream’s spot has apparently been pulled after complaints from Coca Cola and Pepsi). It’s interesting to say various brands go down the interactive public vote route although it still feels like a gimmick rather than a genuinely interesting creative strategy, although Ford’s script written through Tweets is better than most.
For my money Audi, Taco Bell, Fiat and Mercedes and Samsung all did well, but I’m sure you’ll have your favourites from those collected below, and taken as a whole it’s an interesting lesson in how big brands interact with mass audiences.
- Tomomi Maezawa designs airy identity for Fabrica and Daikin collaboration
- From building site to bustling creative destination – London's illustration gallery one year on
- Big, bold and beautiful: Isabelle Vaverka designs Unseen photography festival mag
- Three brothers on a summer adventure in Neil Bedford's new series for Kinfolk
- Ely Dagher’s hypnotic and erotic animated vignettes for Model 86’s EP (NSFW)
- Mark Manzi's photography: part staged, part skill, part "pure luck"
- The bizarre, twilight world of Berlin-based photographer Maxime Ballesteros
- A mind full of filthy ideas and creative brilliance: we visit Malika Favre
- Bookshelf: Jason Silva
- A look inside the brand guidelines for the amazing 1970s Nasa "worm" logo
- Wieden + Kennedy Amsterdam and Colophon create typeface that works with the Earth's tilt
- The homeless Dirty Kids of America and their "rainbow party" explored in new film