Some things around the Superbowl are predictable annual occurrences. The same joke about superb owls being made all over Twitter, Brits who have no idea about American football casually dropping phrases like “Hail Mary Pass” into conversation, and of course the eagerly anticipated advertising bonanza. With a 30-second spot apparently costing up to $4 million but an estimated audience of more than 90 million people the pressure is on for all the brands lining up for the evening’s bug creative showdown.
They range from cheesy (Budweiser’s equine adventure) to sexy (Megan Fox in a bath for Motorola), cinematic (Mercedes’ spot stars Willem Dafoe as the devil) to controversial (Soda Stream’s spot has apparently been pulled after complaints from Coca Cola and Pepsi). It’s interesting to say various brands go down the interactive public vote route although it still feels like a gimmick rather than a genuinely interesting creative strategy, although Ford’s script written through Tweets is better than most.
For my money Audi, Taco Bell, Fiat and Mercedes and Samsung all did well, but I’m sure you’ll have your favourites from those collected below, and taken as a whole it’s an interesting lesson in how big brands interact with mass audiences.
- Designer Collin Fletcher’s rich portfolio of music-related projects
- Mainframe turns the movements of recognisable objects on their head
- Local Characters: Anna Kulachek typographically depicts her hometown of Moscow
- Illustrator and animator Steph Hope’s cast of weird and wonderful characters
- Interactive magazine The Exposed searches for utopia in issue two
- Street View: Photographs of Urban Life, displays 100 years of photography
- Netflix launches new documentary series Abstract: The Art of Design with a stellar lineup
- Too Fast To Think: why switching off unlocks creativity
- Maciej Dakowicz's photographs capture unexpected, serendipitous moments
- Juventus football club given a new identity by Interbrand
- Maziyar Pahlevan’s monochrome portfolio is full of typographic experiments
- Tokyo illustrator Okamura Yuta and his endearing brush-and-ink characters