Some things around the Superbowl are predictable annual occurrences. The same joke about superb owls being made all over Twitter, Brits who have no idea about American football casually dropping phrases like “Hail Mary Pass” into conversation, and of course the eagerly anticipated advertising bonanza. With a 30-second spot apparently costing up to $4 million but an estimated audience of more than 90 million people the pressure is on for all the brands lining up for the evening’s bug creative showdown.
They range from cheesy (Budweiser’s equine adventure) to sexy (Megan Fox in a bath for Motorola), cinematic (Mercedes’ spot stars Willem Dafoe as the devil) to controversial (Soda Stream’s spot has apparently been pulled after complaints from Coca Cola and Pepsi). It’s interesting to say various brands go down the interactive public vote route although it still feels like a gimmick rather than a genuinely interesting creative strategy, although Ford’s script written through Tweets is better than most.
For my money Audi, Taco Bell, Fiat and Mercedes and Samsung all did well, but I’m sure you’ll have your favourites from those collected below, and taken as a whole it’s an interesting lesson in how big brands interact with mass audiences.
- Danny Fox: the Cornish artist inspired by LA’s Skid Row
- Bring in the Bank Holiday weekend with this week's Best of the Web
- Daniel Britt animates the trials and tribulations of an existential crisis
- Badesaison - the Swiss design studio that can handle everything from Dada to music
- Illustrator Ana Benaroya embraces the “imperfections” in her playful depictions
- Kent Andreason's globetrotting adventures documented through nuanced observations
- Sagmeister & Walsh rebrands fashion label Milly to reflect its "edgy" new personality
- Dominic Wilcox designs art exhibition for dogs (plus exclusive artist sketches)
- Jaemin Lee’s gloriously retro exhibition identities and poster designs
- James Jean’s phantasmagorical world of technicolour fever dreams
- The Refugee Nation Olympic flag was inspired by a lifejacket
- Things: the inspiring post that got us through the long hot summer nights of August