In the past couple of years we’ve used the morning after Superbowl to write a post that crams in as many of the adverts as possible, regardless really of quality or impenetrable American cultural references. This year I decided enough is enough and that a little curation was required. So here are the ads that jumped out amid the dross, the schmalz and the bewildering (what even is Full House?).
The Newcastle Brown anti ad featuring Anna Kendrick has rightly been lavished with praise (I’d be surprised if there’s a better line than “I can’t stuff indie creed in a male stripper’s g-string”) but I also laughed out loud at Bud Light’s effort and Buzzfeed, Doritos and Swiffle all stood out from the crowd. The Ford Double The Awesome spot goes to town on a simple idea while Budweiser added puppies to last year’s Clydesdale horse in a peerless example of how to make a cheesy advert. Go Pro also paraded their product in style, strapped to space-jumper Felix Baumgartner and KIA, um, have a really weird twist on The Matrix.
I reserve the right to make changes and additions to this run-down, but for now here’s some to get you going…
- Xiang Guan’s Symbiotic Objects require a human component
- Alex Fergusson on the provocative and powerful nature of surface graphics
- Bendik Kaltenborn talks us through his retrospective book, collating ten years worth of work
- Meet music-obsessed graphic designer François Boulo
- César Pelizer’s 2D and 3D experiments are full of humour and imagination
- The irreverent spontaneity of Stefan Marx’s markmaking
- Vicky Grout takes us on a photographic trip through east London using Kodak's Ektra smartphone
- The Visual History of Type author Paul McNeil selects and dissects his six favourite faces
- Timo Kuilder combines clean-cut linework with limited colours in his editorial work
- David Luraschi’s strikingly simple new campaign for fashion brand Jacquemus
- How 13 designers responded to a one-word brief: water
- Nicolas Ménard creates short animation for online mortgage broker Habito