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A person lies flat on their back on a leopard-print towel spread across white sand. They wear blue swim briefs, a light-coloured hat and yellow-tinted sunglasses.

Photography: Tadao Cern photographs sunbathers in all their glory

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Date
29 November 2013

As far as liminal spaces go, the beach might be my favourite one. Anything goes on the beach. A 70 year-old lady with purple hair wearing a thong bikini? Fine. A man wrapped in nothing but a flimsy leopard-print sarong, fluttering in the breeze? Also fine. Is that an entire family having a wee in the sea in unison? Not a big deal.

Accordingly, this series by Lithuania-based photographer Tadao Cern is right up my street. Taking the humble beach towel as his spot of choice, he has photographed a whole range of subjects in their holiday personae, sprawled, dribbling, naked, splurging and asleep. Revelatory, funny and surprisingly tender, the resulting images give a poignant insight into what society might be like if we could just let go of our inhibitions for a bit and sport our obnoxious beach-towels everywhere we go. Glorious.

Two people lie side by side on a white towel spread across a sandy beach. One wears a polka-dot swimsuit and a blue sun hat, while the other wears a white top, a grey skirt and a straw hat.
Above

Tadao Cern: Comfort Zone

A person lies on a blue checked towel on a sandy beach, wearing a patterned bikini and a blue sun hat. Beside them sits a small white plate with a piece of bread and two apricots.
Above

Tadao Cern: Comfort Zone

A person lies on their back on a zebra-print beach towel spread across white sand. They are wearing black swim briefs and have their arms tucked behind their head.
Above

Tadao Cern: Comfort Zone

A person wearing a white cap and dark blue swimwear lies on their stomach on a floral-patterned blanket. They are resting on a sandy beach, with their head turned to the side.
Above

Tadao Cern: Comfort Zone

A person lies on a green and white checked towel spread across white sand. They wear a red patterned swimsuit and a floral fabric mask that covers their face.
Above

Tadao Cern: Comfort Zone

A person wearing a captain’s hat and blue swim briefs lies flat on their back on a beach. They are sprawled across a leopard-print towel on white sand.
Above

Tadao Cern: Comfort Zone

Two people lie side by side on a patterned beach towel spread across the sand. One wears red and orange striped swim shorts, while the other wears a pale pink swimsuit and a white sun hat.
Above

Tadao Cern: Comfort Zone

A person in a blue and white striped bikini lies on a colourful beach towel. A copy of “Vogue” magazine covers their face.
Above

Tadao Cern: Comfort Zone

A person wearing a white sun hat and a zebra-print swimsuit lies on a striped beach towel. A green plaid umbrella rests on the towel beside them.
Above

Tadao Cern: Comfort Zone

A child curls up in a fetal position, sleeping on a large, shimmering silver cloth. The cloth is spread across a pale, sandy beach.
Above

Tadao Cern: Comfort Zone

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About the Author

Maisie Skidmore

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Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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