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    Tadao Cern: Comfort Zone

Photography: Tadao Cern photographs sunbathers in all their glory

Posted by Maisie Skidmore,

As far as liminal spaces go, the beach might be my favourite one. Anything goes on the beach. A 70 year-old lady with purple hair wearing a thong bikini? Fine. A man wrapped in nothing but a flimsy leopard-print sarong, fluttering in the breeze? Also fine. Is that an entire family having a wee in the sea in unison? Not a big deal.

Accordingly, this series by Lithuania-based photographer Tadao Cern is right up my street. Taking the humble beach towel as his spot of choice, he has photographed a whole range of subjects in their holiday personae, sprawled, dribbling, naked, splurging and asleep. Revelatory, funny and surprisingly tender, the resulting images give a poignant insight into what society might be like if we could just let go of our inhibitions for a bit and sport our obnoxious beach-towels everywhere we go. Glorious.

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Posted by Maisie Skidmore

Editorial Assistant Maisie joined It’s Nice That fresh out of university in the summer of 2013 and has stayed with us ever since. She has a particular interest in art, fashion and photography and is a regular on our Studio Audience podcast.