It’s unusual for a band to turn their hand to directing their own music video and come up trumps, but The Books did just that last year with their single I Didn’t Know That. Curious sporting how-to videos (mostly golf) sliced together to create a wonderfully intriguing four minutes that’ll have you singing the catchy hook all morning.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.