The Books: I Didn't Know That

Posted by Alex Bec,

It’s unusual for a band to turn their hand to directing their own music video and come up trumps, but The Books did just that last year with their single I Didn’t Know That. Curious sporting how-to videos (mostly golf) sliced together to create a wonderfully intriguing four minutes that’ll have you singing the catchy hook all morning.

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.