The Books: I Didn't Know That

Date
10 January 2011

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It’s unusual for a band to turn their hand to directing their own music video and come up trumps, but The Books did just that last year with their single I Didn’t Know That. Curious sporting how-to videos (mostly golf) sliced together to create a wonderfully intriguing four minutes that’ll have you singing the catchy hook all morning.

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About the Author

Alex Bec

Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.

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