It’s unusual for a band to turn their hand to directing their own music video and come up trumps, but The Books did just that last year with their single I Didn’t Know That. Curious sporting how-to videos (mostly golf) sliced together to create a wonderfully intriguing four minutes that’ll have you singing the catchy hook all morning.
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Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.