The creative process explained via egg metaphors, thanks to artist Honza Zamojski

Date
3 September 2015

Honza Zamojski describes his ethos as: “To make it work, you need to make it work.” This straightforward outlook suggests restrained minimalism and utility, not madcap theories and people with shocked expressions made from steel rods pushing against walls. His 2014 exhibition titled Father God, Personal Jesus and Family Portrait brought together Corinthian-esque columns, stylised nudes and “god” made of a piece of rock and some steel glasses.

The Four Eggs Theory, shown at Futura in Prague earlier this year, took eggs as a metaphor for explaining the creative process. Part conceptual art and part ode to corporate “process describing” tutorials, the eggs took the position of the four forces supposedly forming the backbone of creativity—intuition, inspiration, idea and item.

Here, Honza exaggerates corporate design within the context of the avant-garde, somehow both ridiculing the principle that it could be explicable and opening it up as something that is doable for anyone who can get from the “thinking zone” to the “effect zone.” The theory was laid out in installation form as well as in a book, putting the primary colours to great use and featuring some encouraging Retired Eggs.

Above

Honza Zamojski: Retired Eggs

Above
Left

Honza Zamojski: Egged

Right

Honza Zamojski: Four Eggs Theory

Above

Honza Zamojski: Four Eggs Theory

Above

Honza Zamojski: Untitled (Pushing Man)

Above

Honza Zamojski: Balance

Above

Honza Zamojski: Four Eggs Theory

Share Article

About the Author

Billie Muraben

Billie studied illustration at Camberwell College of Art before completing an MA in Visual Communication at the Royal College of Art. She joined It’s Nice That as a Freelance Editorial Assistant back in January 2015 and continues to work with us on a freelance basis.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.