Thepool_1

Making of The Pool

Thepool_2

Making of The Pool

Thepool_3

Making of The Pool

Thepool_4

Making of The Pool

Thepool_5

Making of The Pool

Thepool_6

Making of The Pool

Thepool_7

The Pool (before)

Thepool_8

The Pool (before)

Thepool_9

The Pool in action

Thepool_10

The Pool in action

Thepool_11

The Pool in action

Thepool_12

The Pool in action

Thepool_13

The Pool team

Thepool_14

The Pool Lifeguard

Work / Architecture

The Pool

We’re not ones to post many swimming pools – they don’t tend to be massively creative, and consequently don’t warrant much attention. Then again, Dagenham’s isn’t your average suburban pool. In fact, it’s never looked as good. Thanks to Nike’s transformation the pool is now playing proud host to a unique BMX park currently being sessioned by both a series of world class riders, as well as the local community.

Launched this weekend the project has created this state-of-the-art BMX park by refurbishing the public swimming pool that is due to be demolished later this year. Before then though there’s a programme of events until the 12 June that include both established riders as well as local schools and youth groups, all the details can be found on their Facebook Page.

Simon Charlesworth (Brand Lead Nike Action Sports) outlines the goals for the project, “We wanted to develop something that excites BMX fans in and around the area, creates a surge of interest in the sport and serves the people of Barking and Dagenham. The Pool perfectly encapsulates the youthful energy, creativity and self-expression that characterises not only the world of BMX but also the wider action sports community.”