We’re not ones to post many swimming pools – they don’t tend to be massively creative, and consequently don’t warrant much attention. Then again, Dagenham’s isn’t your average suburban pool. In fact, it’s never looked as good. Thanks to Nike’s transformation the pool is now playing proud host to a unique BMX park currently being sessioned by both a series of world class riders, as well as the local community.
Launched this weekend the project has created this state-of-the-art BMX park by refurbishing the public swimming pool that is due to be demolished later this year. Before then though there’s a programme of events until the 12 June that include both established riders as well as local schools and youth groups, all the details can be found on their Facebook Page.
Simon Charlesworth (Brand Lead Nike Action Sports) outlines the goals for the project, “We wanted to develop something that excites BMX fans in and around the area, creates a surge of interest in the sport and serves the people of Barking and Dagenham. The Pool perfectly encapsulates the youthful energy, creativity and self-expression that characterises not only the world of BMX but also the wider action sports community.”
- Submit Saturdays: Take advantage of your website to show varied work as a creative collective
- Parisian upstarts Ill-Studio give L’Officiel magazine new life
- Knock knock. Who's there? It's Best of the Web!
- William Knight's socially conscious portfolio of graphic design
- Alan Fears’ papier mâché heads are a humorous portrait of ourselves
- The quiet humour of illustrator Elena Xausa
- Reasons Not To Do Graphic Design by Yotam Hadar
- Nostalgia in branding: top design studios analyse the NatWest and Co-op retrobrands
- Google and Monotype launch Noto, an open-source typeface family for all the world’s languages
- The only way is ethics: what are the moral obligations of a graphic designer?
- Rachel Levit illustrates contemporary relationships in new book
- Creative agency INT Works relaunches as Anyways, with a playful graphic identity