We’re not ones to post many swimming pools – they don’t tend to be massively creative, and consequently don’t warrant much attention. Then again, Dagenham’s isn’t your average suburban pool. In fact, it’s never looked as good. Thanks to Nike’s transformation the pool is now playing proud host to a unique BMX park currently being sessioned by both a series of world class riders, as well as the local community.
Launched this weekend the project has created this state-of-the-art BMX park by refurbishing the public swimming pool that is due to be demolished later this year. Before then though there’s a programme of events until the 12 June that include both established riders as well as local schools and youth groups, all the details can be found on their Facebook Page.
Simon Charlesworth (Brand Lead Nike Action Sports) outlines the goals for the project, “We wanted to develop something that excites BMX fans in and around the area, creates a surge of interest in the sport and serves the people of Barking and Dagenham. The Pool perfectly encapsulates the youthful energy, creativity and self-expression that characterises not only the world of BMX but also the wider action sports community.”
- Cats flying out of speakers and our technology addiction: highlights from Channel 4 Random Acts
- Kyle Bean's tactile simulacrums are brought to life with wit and precision
- Margot Bowman rethinks the selfie and the future of personalisation
- Warriors Studio and Freytag Anderson explore process and dialogue in new identity for GDFS 16
- Gorgeous Memphis-inspired, primary colour-packed work from Benjamin Rawson
- A cacophony of styles come together for this wacky promo animation for Gutter Fest
- The new Sagmeister & Walsh website has a live feed from a snake enclosure and a new naked photo (NSFW)
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Sexual, surreal and disturbing: the weird work of super-skilled Claudia Maté
- The best design courses in the UK, according to The Guardian University Guide 2017
- Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"