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    Making of The Pool

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    Making of The Pool

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    Making of The Pool

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    Making of The Pool

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    Making of The Pool

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    Making of The Pool

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    The Pool (before)

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    The Pool (before)

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    The Pool in action

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    The Pool in action

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    The Pool in action

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    The Pool in action

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    The Pool team

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    The Pool Lifeguard

The Pool

Posted by Will Hudson,

We’re not ones to post many swimming pools – they don’t tend to be massively creative, and consequently don’t warrant much attention. Then again, Dagenham’s isn’t your average suburban pool. In fact, it’s never looked as good. Thanks to Nike’s transformation the pool is now playing proud host to a unique BMX park currently being sessioned by both a series of world class riders, as well as the local community.

Launched this weekend the project has created this state-of-the-art BMX park by refurbishing the public swimming pool that is due to be demolished later this year. Before then though there’s a programme of events until the 12 June that include both established riders as well as local schools and youth groups, all the details can be found on their Facebook Page.

Simon Charlesworth (Brand Lead Nike Action Sports) outlines the goals for the project, “We wanted to develop something that excites BMX fans in and around the area, creates a surge of interest in the sport and serves the people of Barking and Dagenham. The Pool perfectly encapsulates the youthful energy, creativity and self-expression that characterises not only the world of BMX but also the wider action sports community.”

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Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.