The Selfridges Word-a-Coaster: The Video

Posted by Rob Alderson,

So you will probably know by now that we have helped Selfridges celebrate their Word Words Words season by constructing a 14 foot high fortune-telling Word-a-Coaster in their showpiece window. But we wouldn’t blame you if you’re still a little baffled by the whole project. What? How? Why? Why It’s Nice That, why? Well fear not because thanks to our ace new video intern Jai Rafferty we have created this small little video featuring our director Alex Bec talking all about his weird and wonderful creation…


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.