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Theo Simpson: What We Buy

Posted by Alex Moshakis,

We very happily featured two of Theo’s previous books, Eight and Dead Ends. And it seems important that we feature his third, What We Buy, a publication that cleverly documents products – a banana holder, a car wheel cover, etc. – currently available to buy in the Uk for £1 or less. The project, Theo says, is “intent on investigating the nature of those products, the illusion of value and the purposelessness and humour of the things we are seduced by.” Designed by Ben Mclaughlin, and with an online foreword by Wayne Ford, this is an intelligent gem of a book.


Posted by Alex Moshakis

Alex originally joined It’s Nice That as a designer but moved into editorial and oversaw the It’s Nice That magazine from Issue Six (July 2011) to Issue Eight (March 2012) before moving on that summer.