There’s great anecdote in Rick Poynor’s introduction to Think In Colour, a celebration of Belgian graphic designer Hugo Puttaert and his Visionandfactory studio. In 2010 Hugo was commissioned to produce a poster for a contemporary art exhibition in Aalst but the clients eventually decided they didn’t like it and rejected it. No matter; Hugo paid for it to be printed himself and then had it flyposted across the city on the eve of the show. “Those who believe in the medium’s potential,” Rick notes shrewdly, “have no alternative but to keep pushing.”
Hugo is a designer who wears many hats – teacher, publisher, conference organiser and writer – but this excellent book showcases the visual work he produced over 24 years with Visionandfactory. Interestingly it is ordered not by chronology or type of work, but as the title suggests by colour. This means spreads from the same project can be found in completely different sections, but give the book what Rick Poynor calls “a novel and intriguing structural coherence…revealing continuities and discontinuities across Visionandfactory’s body of work over more than two decades.”
It’s visually led as you’d expect but the texts by Steven Cleeren (based on conversations with Hugo) anchor the work in the considered and articulate way he thinks about his craft. This perfect balance of insight and imagery makes this a graphic design title from the very top drawer.
- Submit Saturdays: Should you create a portfolio website when you’re a student?
- Reactions to the referendum and our weekly Best of the Web
- Ben Hill and Daniel Oeffinger offer helping hand on Bucks' new animated spot for Cree
- Kristen Liu-Wong’s wild fluoro illustrations of empowered women
- Thoughtful composition and colour blocking in Martin Steiner’s sleek portfolio
- The Imperfection Booklets by O.OO explain the nuances of Risograph printing
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- World’s “ugliest” Pantone colour 448C is being used to deter smokers
- Ten of our favourite collage artists on Instagram
- Creative industries make last attempts to sway EU referendum voters
- North evolves Tate identity to be more adaptable
- Monotype unveils its redesigned Transport for London typeface, Johnston100