This Is It: Don't Hug Me I'm Scared

Date
1 August 2011

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An apt title for a seriously weird bit of moving image – the latest from London’s superb This Is It Collective. One part children’s TV programme, one part ironic spoof and a few parts weird dark undertones, but regardless these guys can make a slick, well-thought-out and interesting production. I’m not sure I want to know any more…

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About the Author

Alex Bec

Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.

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