This Is It: Don't Hug Me I'm Scared

Posted by Alex Bec,

An apt title for a seriously weird bit of moving image – the latest from London’s superb This Is It Collective. One part children’s TV programme, one part ironic spoof and a few parts weird dark undertones, but regardless these guys can make a slick, well-thought-out and interesting production. I’m not sure I want to know any more…


Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.