Wonderfully melodramatic flash stunt fun for TNT Belgium launch

I know we’re all bored of flashmobs in adverts but this is a nice twist on the idea to promote the TNT Channel’s launch in Belgium. With the idea that they are injecting some much-needed drama into the humdrum reality of everyday life, they set up a red button in a sleepy square and waited for passers-by to push it. The gloriously over-the-top way in which events unfolds is great fun, although there may be suspicions about quite how organic the set-up really is.