Wonderfully melodramatic flash stunt fun for TNT Belgium launch

Posted by Rob Alderson,

I know we’re all bored of flashmobs in adverts but this is a nice twist on the idea to promote the TNT Channel’s launch in Belgium. With the idea that they are injecting some much-needed drama into the humdrum reality of everyday life, they set up a red button in a sleepy square and waited for passers-by to push it. The gloriously over-the-top way in which events unfolds is great fun, although there may be suspicions about quite how organic the set-up really is.

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.