Six artists customise six cycles as part of Tokyo Bike's east London launch

Some equations are simple. Very cool bikes + very cool artists = very very cool collaboration. To mark the opening of their new east London store, Tokyo Bike commissioned six creatives to customise one of their bikes and safe to say the results are tres jolie. Great to see last one of last year’s Grads Mike Guppy’s contribution and really into Soju Tanaka’s illustrated effort and Simon Memel’s stripped-back typographic turn, but in truth they’re all worth a gander.