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    A. Four/Lucas Price for Tokyo Bike

Six artists customise six cycles as part of Tokyo Bike's east London launch

Posted by Rob Alderson,

Some equations are simple. Very cool bikes + very cool artists = very very cool collaboration. To mark the opening of their new east London store, Tokyo Bike commissioned six creatives to customise one of their bikes and safe to say the results are tres jolie. Great to see last one of last year’s Grads Mike Guppy’s contribution and really into Soju Tanaka’s illustrated effort and Simon Memel’s stripped-back typographic turn, but in truth they’re all worth a gander.

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    A. Four/Lucas Price for Tokyo Bike

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    A. Four/Lucas Price for Tokyo Bike

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    A. Four/Lucas Price for Tokyo Bike

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    A. Four/Lucas Price for Tokyo Bike

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    Mike Guppy for Tokyo Bike

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    Mike Guppy for Tokyo Bike

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    Mike Guppy for Tokyo Bike

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    Mike Guppy for Tokyo Bike

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    Mike Guppy for Tokyo Bike

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    Simon Memel for Tokyo Bike

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    Simon Memel for Tokyo Bike

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    Simon Memel for Tokyo Bike

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    Soju Tanaka for Tokyo Bike

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    Soju Tanaka for Tokyo Bike

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    Soju Tanaka for Tokyo Bike

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    Soju Tanaka for Tokyo Bike

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    Soju Tanaka for Tokyo Bike

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    Tom Pearson for Tokyo Bike

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    Tom Pearson for Tokyo Bike

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    Tom Pearson for Tokyo Bike

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    Tom Pearson for Tokyo Bike

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.