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A person wearing sunglasses and all-white clothing sits in a wooden chair on the deck of a sailboat. They hold a drink and look out to sea, beside a large wooden ship's wheel.

Tom Cockram's behind-the-scenes shots of the Jude Law whisky ad

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Date
5 August 2014

The word “sumptuous” shouldn’t be thrown around willy nilly, but in the context of a new Johnnie Walker whisky ad featuring Jude Law lounging on what could be the world’s most expensive antique boat, lolling about on the sapphire Mediterranean, it’s totally acceptable. You may well have seen the Johnnie Walker ad in collaboration with Mr Porter going around the web last week, a 6-minute visual feast that is infused with style and money and a Talented Mr Ripley-vibe. Tom Cockram, a photographer we hold very dear to our hearts, has put all the behind-the-scenes shots from this ad that was directed by Jake Scott up on his site, and I’m tempted to say that I’m enjoying these even more than the ad itself.

A person wearing dark sunglasses and a navy blazer looks off to the side. They wear a white open-collar shirt and a red pocket square.
Above

Tom Cockram: The Gentleman’s Wager

Bright light streams through two arched windows into a dusty, derelict room. A wooden ladder leans against a wall beside draped fabric and scattered white cloths.
Above

Tom Cockram: The Gentleman’s Wager

Four people sit on a tiered wooden stage in a dimly lit room. A jazz band with brass instruments and a piano performs in the background.
Above

Tom Cockram: The Gentleman’s Wager

A person with white hair and sunglasses stands on the wooden deck of a sailboat. They wear a loose white shirt and trousers, holding onto a rigging rope.
Above

Tom Cockram: The Gentleman’s Wager

A bottle of Johnnie Walker “Blue Label” whisky and a half-full glass sit on a polished wooden deck. In the background, a green hillside slopes down to a bright blue sea.
Above

Tom Cockram: The Gentleman’s Wager

A small round table covered in a white cloth is lit by a single lamp in a dark room. A bottle of alcohol and a glass sit on the table, casting a long shadow across the wooden floor.
Above

Tom Cockram: The Gentleman’s Wager

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About the Author

Liv Siddall

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Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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