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Tom Cockram: The Gentleman’s Wager

Work / Advertising

Tom Cockram’s behind-the-scenes shots of the Jude Law whisky ad

The word “sumptuous” shouldn’t be thrown around willy nilly, but in the context of a new Johnnie Walker whisky ad featuring Jude Law lounging on what could be the world’s most expensive antique boat, lolling about on the sapphire Mediterranean, it’s totally acceptable. You may well have seen the Johnnie Walker ad in collaboration with Mr Porter going around the web last week, a 6-minute visual feast that is infused with style and money and a Talented Mr Ripley-vibe. Tom Cockram, a photographer we hold very dear to our hearts, has put all the behind-the-scenes shots from this ad that was directed by Jake Scott up on his site, and I’m tempted to say that I’m enjoying these even more than the ad itself.

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Tom Cockram: The Gentleman’s Wager

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Tom Cockram: The Gentleman’s Wager

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Tom Cockram: The Gentleman’s Wager

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Tom Cockram: The Gentleman’s Wager

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Tom Cockram: The Gentleman’s Wager

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Tom Cockram: The Gentleman’s Wager