• Absolut

Tomato: Absolut Vodka Projection

Posted by Rob Alderson,

If Team America taught us anything (over and above that puppet-action is a legitimate film genre) it was that corporations can be very corporation-y. When big companies engage with creative campaigns the results can sometimes be toe-curlingly compromised, but a surefire way to avoid this is to seek out the best in the business and get them to do their thing. Absolut seemingly did just that when they commissioned this animation from Tomato – it’s slick without being soulless, effective without being excruciatingly corporation-y.


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.