In a world where everything is in a perpetual state of flux, from the way you brush your teeth to the fastenings on your shoes, food packaging has stayed more or less the same. Sure, the crisp packets have gotten a bit fancier and pricey organic veg comes in marginally more environmentally friendly materials now, but on the whole food has been left far behind the crowd in terms of progression.
Meet Tomorrow Machine, the Swedish product design studio giving it a encouraging shove. Their ideas are so innovative that it’s almost difficult to believe they’re real; from packaging which perishes as the food it contains does, as in This Too Shall Pass, to plant pots that eliminate the need for watering, self-cleaning plates that actually work and food packaging that opens in the oven when the food inside it is ready to eat.
Founded on a meticulous understanding of science and a desire for sustainability and matched with an equally impressive aesthetic, we thought it was time we spoke to Hanna Billqvist and Anna Glansén of the studio to find out exactly what they do.
Who are you, and how did Tomorrow Machine come into being?
Myself and Anna Glansén started Tomorrow Machine almost two years ago. We are both product designers and met during our studies in Stockholm, at Beckmans college of Design. We soon discovered that we share the same thoughts about design, and we both believe that design can and will play an important part in shaping a sustainable world for the future.
What are the driving forces behind what you do?
Our main focus is always to create innovative design that are good for people and good for the environment, in everything that we do, but to do it in a way that is fun and exciting.
What’s your favourite project and why?
Our favourite project is This Too Shall Pass because it describes us, and what we want to achieve in every project, perfectly. That sustainable design/packaging doesn’t have to be a drab grey carton box, but can be colourful, smart and engaging.
Find out more about Tomorrow Machine’s work over on their website!
- TFI Friday! Here's the Best of the Web.
- “Legs eleven, droopy drawers, dirty knees”: A clock that uses bingo calls instead of numbers
- Great new work for The New York Times and Bloomberg Businessweek from Oscar Bolton Green
- Dots, blocks and fades layered up in multifaceted exhibition identity for The Hague’s Royal Academy
- Patty Carroll's bizarre photos hide women in chaotic, hand-built scenes
- Dougal Wilson's Morris dancing-heavy first music video in six years
- An insight into The Guardian’s newly released brand guidelines
- Art and architecture get exhibitions and galleries: graphic design should too
- Graphic identity lovers rejoice: “an unprecedented catalogue of modern trademarks” is here
- Russian photographer Erik Panov's latex and salmon themed fashion shoot
- Photographing the choreography and chaos of the England cheerleading team
- Japanese artist Tatsuro Kiuchi is back with more beautifully finished illustrations