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    Tracey Emin: I Promise to Love You (photography Ka Man Tse)

Tracey Emin's neon takes over Times Square every night in February

Posted by Rob Alderson,

Tracey Emin has had some pretty spectacular milestones in her career, but her newest show is a real head-turner for the Margate girl made good. The digital art platform s(edition) is displaying six of her neon works on 15 of the biggest billboards in New York’s iconic Times Square. For three minutes every night at 11:57pm, the screens will spell out Tracey’s messages on the giant screens, a fleeting moving exhibition in one of the busiest public spaces in Manhattan.

s(edition) Ceo Robert Norton says this programme could be a “pivotal moment” for digital art platforms, and Tracey said: “Every year I send Valentine’s. This year I won’t have to. Times Square will do it for me.” If you’re in New York definitely check it out and if you’re clever, pretend to your partner that you arranged it just for them for unheard of brownie points.

I Promise To love You runs throughout February.

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    Tracey Emin: I Promise to Love You (photography Ka Man Tse)

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    Tracey Emin: I Promise to Love You (photography Ka Man Tse)

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    Tracey Emin: I Promise to Love You (photography Ka Man Tse)

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    Tracey Emin: I Promise to Love You (photography Ka Man Tse)

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    Tracey Emin: I Promise to Love You (photography Ka Man Tse)

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    Tracey Emin: I Promise to Love You (photography Ka Man Tse)

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    Tracey Emin: I Promise to Love You (photography Ka Man Tse)

  • Tracey-emin---when-i-hold-you-i-hold-your-heart

    Tracey Emin: When I Hold You I Hold Your Heart Digital limited edition © Tracey Emin, courtesy of www.seditionart.com

  • Tracey-emin-%e2%80%93-i-listen-to-the-ocean-and-all-i-hear-is-you

    Tracey Emin: I Listen To The Ocean And All I Hear Is You Digital limited edition © Tracey Emin, courtesy of www.seditionart.com

  • Tracey-emin-%e2%80%93-love-is-what-you-want

    Tracey Emin: Love Is What You Want Digital limited edition © Tracey Emin, courtesy of www.seditionart.com

  • Tracey-emin---you-touch-my-soul

    Tracey Emin: You Touch My Soul Digital limited edition © Tracey Emin, courtesy of www.seditionart.com

  • Tracey-emin---i-can't-believe-how-much-i-loved-you

    Tracey Emin: I Can’t Believe How Much I Loved You Digital limited edition © Tracey Emin, courtesy of www.seditionart.com

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.