Installation: United Visual Artists bring a storm to Sou Fujimoto's Pavilion

Posted by Rob Alderson,

We’ve already sung the praises of Sou Fujimoto’s brilliant 2013 Serpentine Pavilion and if you’re in London anytime between now and October 20 I heartily recommend you head down to check it out. Thrillingly though Sou’s structure was only the beginning and the Serpentine is good at using the annual pavilion in a host of interesting ways. Easily the most eye-catching this year was a recent installation by the ever-excellent United Visual Artists, who brought the pavilion to life with an “electrical storm.”

UVA say their performative installation “aimed to make the architecture ‘breathe’, awakening a character and energy, seemingly from within.” And as the jaw-dropping video proves they succeeded and then some…

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    UVA: Sou Fujimoto Serpentine Pavilion Intervention

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    UVA: Sou Fujimoto Serpentine Pavilion Intervention

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    UVA: Sou Fujimoto Serpentine Pavilion Intervention

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    UVA: Sou Fujimoto Serpentine Pavilion Intervention

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.