Universal Everything produce interesting videos for huge South Korea installation

Posted by Rob Alderson,

And so to South Korea where Universal Everything were commissioned to create a series of videos for the hyundai Vision Hall. Utilising the 24 metre wide and 36 channel surround sound, Matt Pyke and his team produced an interesting set of works that ranged from the fun to the fearsome with everything from bubbling lava and crashing waves to mysterious coloured trees and strange frolicking creatures taking over the space. Mighty impressive individually they also make up a nice set, showing off Universal Everything’s idea generation and technical skill in equal measure.


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.