Animation: Nomoon document the history of the well-loved Vespa design in Vespalogy

Posted by Maisie Skidmore,

Do you like Vespas? Because if you don’t think that Piaggio’s greatest mechanical creation is a monument to Italian design just yet, we’re willing to bet that French creative agency Nomoon can change your mind with this craftily put-together little animation Vespalogy documenting the advancement of the classic scooter.

Starting with the original model in 1946, the short clip sees each version morph transformer-like from its predecessor into a design which becomes progressively more modern with each evolution. Cleverly and cheekily documenting the history of the brand’s best-revered designs, Nomoon’s clip captures the essence of Vespa in one burst of retro animation.

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    Nomoon: Vespalogy (still)

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    Nomoon: Vespalogy (still)

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    Nomoon: Vespalogy (still)

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    Nomoon: Vespalogy (still)

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    Nomoon: Vespalogy (still)

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    Nomoon: Vespalogy (still)

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Posted by Maisie Skidmore

Editorial Assistant Maisie joined It’s Nice That fresh out of university in the summer of 2013 and has stayed with us ever since. She has a particular interest in art, fashion and photography and is a regular on our Studio Audience podcast.