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Advertising: 8 million flowers released over a small town in new Sony ad

Date
4 November 2013

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Get your eyeballs comfortable in their little red, gooey sockets and strap them in safely because Sony are back and they’ve brought out the big guns. By big guns we’re actually referring to 8 million flowers that were used in the production of this stunning advert for their new camera which boasts an 8 million pixel display. In true Sony fashion the flowers are taken and dumped over a beautiful landscape, put into slow-mo and soundtracked by a man with a guitar who may or may not have been dumped by his girlfriend only minutes before recording the track. Regardless, this is a stunning advert for a gadget that could otherwise easily be advertised in a pretty drab way. Hoorah!

An aerial view of a volcanic crater nestled within a lush, green mountain range. Low clouds and mist cling to the peaks and drift across the steep, grey slopes.
Above

Sony: Four Times the Detail

A vast pool of colourful flower petals fills the bottom of a dark, rocky crater. Wisps of white smoke or steam drift across the surface of the vibrant red, yellow and pink petals.
Above

Sony: Four Times the Detail

A cascade of small yellow, red and white fragments falls through the air. In the background, a dark, rocky mountainside sits under a grey sky.
Above

Sony: Four Times the Detail

Thousands of red and white flower petals swirl through the air. They drift over a rocky mountain peak against a backdrop of hazy green hills.
Above

Sony: Four Times the Detail

Thousands of red flower petals float on the surface of a shallow, rocky stream. The water is surrounded by dense green foliage and grey boulders.
Above

Sony: Four Times the Detail

A white dog walks down the centre of a narrow residential street. In the distance, a massive, glowing red and white cloud of particles fills the sky and road.
Above

Sony: Four Times the Detail

A cloud of yellow and purple confetti fills the left side of the frame, drifting over a quiet residential street. In the background, small houses with colourful roofs sit beneath a hazy, overcast sky.
Above

Sony: Four Times the Detail

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About the Author

Liv Siddall

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Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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