Advertising: 8 million flowers released over a small town in new Sony ad

Posted by Liv Siddall,

Get your eyeballs comfortable in their little red, gooey sockets and strap them in safely because Sony are back and they’ve brought out the big guns. By big guns we’re actually referring to 8 million flowers that were used in the production of this stunning advert for their new camera which boasts an 8 million pixel display. In true Sony fashion the flowers are taken and dumped over a beautiful landscape, put into slow-mo and soundtracked by a man with a guitar who may or may not have been dumped by his girlfriend only minutes before recording the track. Regardless, this is a stunning advert for a gadget that could otherwise easily be advertised in a pretty drab way. Hoorah!

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    Sony: Four Times the Detail

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.