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    Villa Eugenie: Fruit carpet for Kenzo S/S 2014 Menswear launch

Set design: Villa Eugenie create giant fruit carpet for Kenzo S/S launch

Posted by Rob Alderson,

There’s something oddly opulent about using a foodstuff to create a sculpture and that may be why I find them so compelling. A fruit carpet sounds like something Louis XIV might have installed at the heyday of extravagance at Versailles, but it is in actual fact what Brussels-based agency Villa Eugenie created for the launch of Kenzo’s Spring/Summer menswear 2014 range. Lemons, apples, limes, strawberries and bananas made up the giant installation at the Académie Fratellini in Paris and provided a fabulously fruity backdrop to the event. Not only that but afterwards all the fruit was donated to charity – something pompous French kings would never have done (hence the revolution and that).

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    Villa Eugenie: Fruit carpet for Kenzo S/S 2014 Menswear launch

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    Villa Eugenie: Fruit carpet for Kenzo S/S 2014 Menswear launch

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    Villa Eugenie: Fruit carpet for Kenzo S/S 2014 Menswear launch

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    Villa Eugenie: Fruit carpet for Kenzo S/S 2014 Menswear launch

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    Villa Eugenie: Kenzo S/S 2014 Menswear launch

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    Villa Eugenie: Kenzo S/S 2014 Menswear launch

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.