Debates will always rage over the merit of creative awards and the value of pitting diverse projects against each other, but at the very least they act as interesting bellwethers of the Zeigeist. This is especially true of the Vimeo awards which has the admirable ambition of recognising the very best work uploaded on the site across 13 categories.
The gongs were handed out in New York last night with Everynone’s Symmetry (above) taking the grand prize. A simple idea executed beautifully and packing an unexpected pathos, it’s not only a worthy winner but also reflects the current taste for anti-slick understatement.
Elsewhere the animation prize went to Malcolm Sutherland’s haunting otherworldly Umbra, it was a thrill to see The History of the Title Sequence take Best Motion graphics and the hilariously direct K-Swiss Kenny Powers anti-ad scooped the advertising prize.
Well done to all the winners, enjoy them all below…
Best Animation – Malcolm Sutherland: Umbra
Best Motion Graphics – Jurjen Versteeg: A History of the Title Sequence
Best Advertising – Caviar: K-Swiss – Kenny Powers MFCEO
Best Experimental – Cockau: Prie Dieu
Best Fashion: Academy Plus: Mulberry Skirt
Best Captured: Sweatshope: Video Painting Europe
Best Remix: Jeff Desom: Rear Window Timelapse
Best Action Sports – Astray Films: Dark Side of the Lens