• Virginatlantic2
Events

Events: Virgin Atlantic flies the flag for the New York leg of the Big Egg hunt

Posted by Will Hudson,

Somewhere in the financial district of Manhattan, Virgin Atlantic are quite literally flying the flag for Britain with Fabergé’s second Big Egg Hunt, which follows the resounding success of the inaugural event in London two years ago. Over 250 eggs have taken residency across New York for the month of April, with familiar creative names such as Tracey Emin, Oliver Jeffers and Shantell Martin have all transformed the blank canvas of a shell provided.

Among them stands (or rather flies) a distinctive sculpture entitled ‘The Frying Lady’, the brainchild of Mark Jump, a graphic designer from Virgin Atlantic’s award-winning in-house design team. More accustomed to working across print collateral for the brand, he won an internal competition at the start of the year that saw the vast majority of the team come up with ideas.

  • Virginatlantic3

    Virgin Atlantic: Egg designed by Mark Jump

Mark’s design – the first idea he had for the competition – is a playful interpretation of the airline’s famous flying lady, who features on the aircraft livery. Having created the initial concept, Mark worked collaboratively with lead designer Nik Lusardi to bring his initial concept to life. The level of finish is phenomenal and through model-makers ATOM, the cape cleverly acts as a counter lever to create the effect of the egg in flight.

What’s clear though, is that while this might have been a relatively quick turnaround for Mark and Nik, the vision, innovation and unique sprit of Virgin Atlantic run throughout it. As Nik puts it: “It’s the sparkle and delight, something that’s inherent in our approach across the board. The thing that makes it Virgin are these delights across the journey. In the same way the egg is full of these tiny delights and intrigue.”

Clearly eggstatic (sorry) at seeing The Frying Lady in situ on Tuesday morning Mark said: “We’d only been there a few minutes and people were already posing with it, and it was a whole element of the design I’d not really considered. It was fantastic to just see people interacting with it.”

  • Virginatlantic4

    Virgin Atlantic: Egg designed by Mark Jump

The Fabergé Big Egg Hunt takes place in New York City from 1 – 26 April 2014, and will help to raise funds for two charities, The Elephant Family and Studio in a School. A big thanks to Virgin Atlantic and The Standard for getting us out there to see it in person.

  • Bigegghunt1

    Big Egg Hunt: Designs by Tracey Emin, Oliver Jeffers and Shantell Martin

Wh-300

Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.

Most Recent: Events View Archive

  1. List

    And so the crème de la crème was announced, with five of D&AD’s highest honour – the Black Pencil – awarded this year. From radio advertising to branding it’s a diverse selection that’s sure to get people talking. It’s great to see some of our favourite projects from the last year recognised, and some we weren’t familiar with (the brilliant radio station for dogs, for instance) being celebrated. Without further ado, here they are!

  2. Lego-greenpeace-its-nice-that-top-

    D&AD has awarded White Pencils in a category of their own since 2013, and these recognise design and advertising projects that “demonstrate that marketing and marketing communications can be a force for good,” in the words of D&AD CEO Tim Lindsay. Four projects have been awarded the philanthropic pencils this year, two for brand and two for not-for-profit advertising and marketing communications. Here are the projects recognised this year…

  3. Doty-list

    The category winners for this year’s Designs of the Year have been announced, including a nod to one of our favourite projects, Marcel’s Inglorious Fruits & Vegetables campaign, which scooped the graphics category nomination. The campaign was nominated by our very own Alex Bec, and was created to champion the beauty within misshapen fruits and vegetables, which are sold at Intermarché for 30% cheaper than their more traditional-looking counterparts. The overall Design of the Year from the six category winners will be announced June, and all are on display at the exhibition alongside the other nominations (read our thoughts on it here) until 31 March 2016.

  4. Dandad-opinion-itsnicethat-list

    It’s Nice That founder and creative director Will Hudson was part of the D&AD Black Pencil jury this year. Here he is on judging one of the industry’s main awards, and why it helped change his mind about creative competitions…

  5. Alexchinneck-londondesignfestival-itsnicethat-list

    A 35-metre high upside-down electricity pylon was the stand-out project announced for this year’s London Design Festival today, but once again none of the headline projects are graphics focussed.

  6. Pmu-int-main

    People in the graphic arts world have got an infernal problem with Pick Me Up. It’s the Taylor Swift of illustration events: everyone claims they’re not into it but when it comes on the radio they know all the words and are happily singing along. My opinion on it has undulated for years, but going to the private view last night made me realise that all this time I doubted it and listened sceptically to the rumours surrounding it, I was totally wrong.

  7. Elcaf-int-list

    The East London Comics and Arts Festival (ELCAF) has just announced its 2015 dates, and after the storming success of last year this year it’s doubling up! Not only is the one day extravaganza growing to fill a full weekend across 20 and 21 June, but it’s also going to be filling two different venues with its trademark workshops and talks, and a new series of masterclasses held in collaboration with the House of Illustration.

  8. Offset-2-int-list

    Dublin’s terrific creative festival OFFSET is back this weekend and having now confirmed the full line-up, 2105 looks set to be another cracking three days of creative inspiration.

  9. Iam2015-bluebaby-cover-list

    We’ve long trumpeted the exciting, eclectic creative scene in Barcelona and now a new event talking place in March will harness this energy with an array of international speakers. The Internet Age Media, or IAM Weekend, promises to connect “the ecosystem that is shaping the future of design, fashion, technology, visual arts and music, from a media perspective.”

  10. List

    Dublin’s OFFSET festival is undoubtedly one of the highlights of the creative conference calendar, and early indications suggest that 2015 is all set to be another cracker (or craic-er, if you will). For three days in March the Irish capital is taken over by a brilliant line-up of art and design speakers (and a fair bit of socialising) and we’re looking forward to going back this year for another hefty dose of inspiration and enlightenment.

  11. List

    When we post work on It’s Nice That we don’t really know what that can lead to, but it’s always terrific to hear that creative collaborations have sprung from an article on the site. It’s even more terrific to hear of a coming together like this between Wild Beasts and animator and illustrator Mattis Dovier as part of The Jameson Works.

  12. List

    Last month we held an evening of talks at Mother London to showcase some of our favourite creative projects made possible through crowdfunding site Kickstarter. Since it launched in 2009, it’s no exaggeration to say the organisation has changed the way the creative world works and it was great to hear from some of those who had made the most of the new opportunities Kickstarter offers.

  13. Main1

    Just over a week ago It’s Nice That’s Jamie McIntyre and I took a train from London to Glasgow to the much-antiticipated Graphic Design Festival Scotland. We had been invited by Beth Wilson and James Gilchrist, two students who had recently graduated from Edinburgh College of Art. During their degree the two had found themselves working best when together, and decided to form Warriors Studio as a duo. They began thinking about the climate of graphic design in Scotland, the need for something new and exciting and – most importantly – what the hell they were going to do when term ends and they were turfed out to fend for themselves.