Oh Volvo Trucks where have you been all my life?! From impinging very little on my cultural compass until a few short months ago, the Swedish manufacturer has dazzled and delighted us with a series of funny, unexpected and powerfully communicative adverts over recent weeks. Back in September we sung the praises of a spot which saw the company’s president perched precariously on a truck suspended over Gothenburg harbour and now they’ve topped that with the help of the Muscles from Brussels.
Jean-Claude van Damme is seen stood between the cabs of two trucks, incanting the philosophy of his body, before the trucks begin to part and he does what any right-thinking 1990s action hero would do. The song that kicks in (which I won’t spoil) adds a superb layer of melodrama to these super-silly proceedings.
- Envisions collective, breaking down the boundaries of design
- Zsofia Schweger’s paintings depict her Hungarian home frozen in time
- Illustrator Nuno Maria’s fresh aesthetic and smooth shapes rework ordinary objects
- A cookbook inspired by Brad Pitt's on-screen eating habits
- Uganda’s boisterous nightlife as captured by photographer Michele Sibiloni
- Vanguards magazine explores Scotland's undiscovered creative treasure
- Sagmeister & Walsh rebrands fashion label Milly to reflect its "edgy" new personality
- Dominic Wilcox designs art exhibition for dogs (plus exclusive artist sketches)
- Jaemin Lee’s gloriously retro exhibition identities and poster designs
- James Jean’s phantasmagorical world of technicolour fever dreams
- The Refugee Nation Olympic flag was inspired by a lifejacket
- Things: the inspiring post that got us through the long hot summer nights of August