Oh Volvo Trucks where have you been all my life?! From impinging very little on my cultural compass until a few short months ago, the Swedish manufacturer has dazzled and delighted us with a series of funny, unexpected and powerfully communicative adverts over recent weeks. Back in September we sung the praises of a spot which saw the company’s president perched precariously on a truck suspended over Gothenburg harbour and now they’ve topped that with the help of the Muscles from Brussels.
Jean-Claude van Damme is seen stood between the cabs of two trucks, incanting the philosophy of his body, before the trucks begin to part and he does what any right-thinking 1990s action hero would do. The song that kicks in (which I won’t spoil) adds a superb layer of melodrama to these super-silly proceedings.
- Jason Shulman captures entire movies in a single image
- Rebecca Chew adds handcrafts to Esquire Singapore’s art direction
- A sublime update of work from photography duo Scheltens & Abbenes
- Brand Union discusses the merits and pitfalls of the design process behind the Tokyo 2020 Olympics logo
- Baker and Alex Simpson’s film on the legacy of modernist architect Wells Coates
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Design Bridge creates new harp icon for Guinness
- Yoshinori Mizutani captures the colourful, rain soaked commuters of Tokyo
- LA studio Laundry creates amazing warped Simpsons idents for American channel FX
- Winning design for Tokyo 2020 Olympics unveiled
- Poem Baker photographs the Jûngølā drag clowns of London’s Deptford
- Milton Glaser creates new look for Brooklyn Brewery