Oh Volvo Trucks where have you been all my life?! From impinging very little on my cultural compass until a few short months ago, the Swedish manufacturer has dazzled and delighted us with a series of funny, unexpected and powerfully communicative adverts over recent weeks. Back in September we sung the praises of a spot which saw the company’s president perched precariously on a truck suspended over Gothenburg harbour and now they’ve topped that with the help of the Muscles from Brussels.
Jean-Claude van Damme is seen stood between the cabs of two trucks, incanting the philosophy of his body, before the trucks begin to part and he does what any right-thinking 1990s action hero would do. The song that kicks in (which I won’t spoil) adds a superb layer of melodrama to these super-silly proceedings.
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- They have beauty, they have grace, they are Jack Mears’ ceramic dogs
- Caroline Tompkins deftly captures goggle marks, swim caps and foam floats
- Illustrator Jan Robert Duennweller's erratic style creates "visual headlines"
- Réka Neszmélyi's boundary breaking identity for Hungarian Bánkitó Cultural & Music Festival 2016
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- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
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- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale