Oh Volvo Trucks where have you been all my life?! From impinging very little on my cultural compass until a few short months ago, the Swedish manufacturer has dazzled and delighted us with a series of funny, unexpected and powerfully communicative adverts over recent weeks. Back in September we sung the praises of a spot which saw the company’s president perched precariously on a truck suspended over Gothenburg harbour and now they’ve topped that with the help of the Muscles from Brussels.
Jean-Claude van Damme is seen stood between the cabs of two trucks, incanting the philosophy of his body, before the trucks begin to part and he does what any right-thinking 1990s action hero would do. The song that kicks in (which I won’t spoil) adds a superb layer of melodrama to these super-silly proceedings.
- Wrap up warm with this week's Best of the Web
- This is Jane: a charming photo series that displays the empowerment of women
- Brooklyn-based illustrator Aaron Fernandez’s fluorescent editorial commissions
- London-based designer Laura Jouan’s well-considered, monochrome portfolio
- Join Jonathan Barnbrook, Maisie Willoughby, Wallace Henning, Anna Lomax and Jess Bonham at Nicer Tuesdays December
- Legs 11: artist Alfie Kungu’s comically long-trousered figures
- Wes Anderson directs H&M Christmas advert starring Adrien Brody
- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
- London’s first crisp restaurant, Hipchips, launches with branding by Ragged Edge
- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich