Music Video: Fashion, music, sex, booze in thousands of GIFs make up this video

Posted by Alex Bec,

Now I’m not usually one to quote press releases, but when a phrase as juicy as “a global party where everyone is dancing along to the end of the world” crops up, it begs to be repeated. The phrase is used to describe We Are Shining’s debut single directed by the Mill+’s fabulously talented Carl Addy and the video really doesn’t disappoint. The three minutes sees a tumblr exploration of hundreds of psychedelic, schizophrenic GIFs spliced together for an overall effect that literally had me on my feet. This single-handedly proves the worth of a stunning music vid to draw attention to new music – I for one cannot wait to hear what’s next for We Are Shining.

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    We Are Shining: Wheel

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    We Are Shining: Wheel

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    We Are Shining: Wheel

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    We Are Shining: Wheel

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    We Are Shining: Wheel

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.