Graphic design agencies have different specialities, and Finnish agency Werklig is no different. The Helsinki-based studio are the absolute masters when it comes to taking briefs that appear to leave little room for manoeuvre and creating something eye-catching and engaging. Put another way, they make boring stuff look brilliant. Take this work for the 2014 European Registrars Conference. You know the European Registrars Conference! It’s pretty much the continent’s most “important forum for information, discussion and networking among museum professionals.”
Anyway Werklig were commissioned way back in 2012 to provide a “a flexible, functional and distinguishable identity” for the event as it rolled into Helsinki, and they did an absolutely smashing job as you can see.
“For the main graphics we created a living identity of lines that were always circling, overlapping and moving in an unpredictable way,” they say. “The lines represented the registrars’ work: moving art and goods from A to B. These lines were used as a static elements (always different from application to another) as well as in animations during the conference.”
The identity works superbly across every conceivable kind of conference collateral; posters, flags, animated stings, delegate badges, programmes, display screens and signage. A really nice extra touch is the customised Verdana typeface, into which they spliced letterforms from the Lyno font.
It’s no fluke either; look through the rest of their portfolio to see that whatever you throw at this talented gang they can turn it into graphic design gold.
- Thomas Prior captures a Mexican festival involving exploding sledgehammers
- The misty-eyed and delicate pencil marks of Lee Kyutae
- Build’s brand identity for product design brand Plæy mirrors its playful and modular designs
- David Bailey's photographs of NW1, republished and exhibited for the first time
- Studio Mut creates a catalogue for Italian art prize that celebrates up-and-coming artists
- A forward-minded retrospective: behind the design of the massive Cedric Price monograph
- Wes Anderson directs H&M Christmas advert starring Adrien Brody
- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
- London’s first crisp restaurant, Hipchips, launches with branding by Ragged Edge
- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich