Graphic design agencies have different specialities, and Finnish agency Werklig is no different. The Helsinki-based studio are the absolute masters when it comes to taking briefs that appear to leave little room for manoeuvre and creating something eye-catching and engaging. Put another way, they make boring stuff look brilliant. Take this work for the 2014 European Registrars Conference. You know the European Registrars Conference! It’s pretty much the continent’s most “important forum for information, discussion and networking among museum professionals.”
Anyway Werklig were commissioned way back in 2012 to provide a “a flexible, functional and distinguishable identity” for the event as it rolled into Helsinki, and they did an absolutely smashing job as you can see.
“For the main graphics we created a living identity of lines that were always circling, overlapping and moving in an unpredictable way,” they say. “The lines represented the registrars’ work: moving art and goods from A to B. These lines were used as a static elements (always different from application to another) as well as in animations during the conference.”
The identity works superbly across every conceivable kind of conference collateral; posters, flags, animated stings, delegate badges, programmes, display screens and signage. A really nice extra touch is the customised Verdana typeface, into which they spliced letterforms from the Lyno font.
It’s no fluke either; look through the rest of their portfolio to see that whatever you throw at this talented gang they can turn it into graphic design gold.
- Artist Howard Fonda captures the vibrancy of summer for Ace & Tate
- Robbie Simon, the jack of all trades and the master of them too
- Mattis Dovier’s weird and wonderful 8-bit dot animation for XXX’s music video
- Jessica Lehrman's photographic document of social revolution, Black Lives Matter and Occupy Wall Street
- Zoe Kao and Huang Wun-Siang find inspiration in the uncertainty of the design process
- Documenting the world in motion: Lauren Tamaki’s illustrations of modern life
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale