Graphic design agencies have different specialities, and Finnish agency Werklig is no different. The Helsinki-based studio are the absolute masters when it comes to taking briefs that appear to leave little room for manoeuvre and creating something eye-catching and engaging. Put another way, they make boring stuff look brilliant. Take this work for the 2014 European Registrars Conference. You know the European Registrars Conference! It’s pretty much the continent’s most “important forum for information, discussion and networking among museum professionals.”
Anyway Werklig were commissioned way back in 2012 to provide a “a flexible, functional and distinguishable identity” for the event as it rolled into Helsinki, and they did an absolutely smashing job as you can see.
“For the main graphics we created a living identity of lines that were always circling, overlapping and moving in an unpredictable way,” they say. “The lines represented the registrars’ work: moving art and goods from A to B. These lines were used as a static elements (always different from application to another) as well as in animations during the conference.”
The identity works superbly across every conceivable kind of conference collateral; posters, flags, animated stings, delegate badges, programmes, display screens and signage. A really nice extra touch is the customised Verdana typeface, into which they spliced letterforms from the Lyno font.
It’s no fluke either; look through the rest of their portfolio to see that whatever you throw at this talented gang they can turn it into graphic design gold.
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