I fear I’ve referenced this before, but one of my Desert Island Discs would almost certainly be Baz Lurhmann’s strange spoken-word track Everybody’s Free To Wear Sunscreen. I like it for many reasons, not least the opening phrase “Ladies and gentlemen of the class of ’99” which to a Midlands teenager felt exotic and American and important for ways I couldn’t really define.
So excuse me if I go a bit Lurhmann on you and introduce the Creative Class of 2014, as profiled in this ace new video series created by our pals over at WeTransfer. The short interviews with Damon Albarn, Stefan Sagmeister, Marc Hare, Tom Dixon and Fred Deakin combine those characteristics so frustratingly rare; beautifully-shot films featuring people who genuinely have something interesting to say.
WeTransfer co-founder Nalden says: “This series of interviews with inspirational people is part of a new norm in creative culture. Many of today’s most influential creative people – musicians, designers or scientists are cleverly folding technology into the creative process. They’re finding new ways to create, and then share original ideas. And they’re coming up with some amazing things as a result.”
We encourage you to watch as many videos as you can, but also head over to the website to appreciate the way they’re embedded in its stylish design.
- The creative team behind John Grant’s post-apocalyptic world
- They have beauty, they have grace, they are Jack Mears’ ceramic dogs
- Caroline Tompkins deftly captures goggle marks, swim caps and foam floats
- Illustrator Jan Robert Duennweller's erratic style creates "visual headlines"
- Réka Neszmélyi's boundary breaking identity for Hungarian Bánkitó Cultural & Music Festival 2016
- Five things to remember as a young creative
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale