Spot-on Apple spoof from Wieden + Kennedy for American gum brand

Posted by Rob Alderson,

If the sign of any good spoof is its ability to create uncertainty then this new spot for Mintacular is spot-on. So well-observed is Wieden + Kennedy’s piece that for quite a while I was not entirely sure if it even was a spoof, until things started to unravel. Clearly a fond homage to Apple’s advertising, the job titles are brilliant and there’s an excellent line in David Brent style apparently-impressive but utterly meaningless or trite sound-bites – “From the moment you pick it up you instinctively know how to use it,” is a particular favourite. Very nicely done.

  • Mr1

    Wieden + Kennedy: Mintacular (still)

  • Mr2

    Wieden + Kennedy: Mintacular (still)

  • Mr3

    Wieden + Kennedy: Mintacular (still)

  • Mr4

    Wieden + Kennedy: Mintacular (still)

  • Mr5

    Wieden + Kennedy: Mintacular (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.