Great animation showcasing some of ad legend Rory Sutherland's ideas
- Date
- 3 October 2012
- Words
- Rob Alderson
Share
In the advertising world, Rory Sutherland is less a man made of flesh and blood and more of a phenomenon made of ideas and rhetoric. Last year we were fortunate enough to publish The Wiki Man which brought together the Ogilvy executive creative director’s musings, blog posts and insights. Now the good folk at Animade and Moth Collective have brought one of Rory’s favourite behavioural anecdotes to life in this super animation based on his TED talk. It’s a great credit to its creators that the animation works perfectly in harmony with the excerpt rather than fighting with it for attention. Also, it’s nice to hear the phrase “dot matrix” on a Wednesday…
Animade/Moth Collective: Rory Sutherland Wiki Man animation (still)
Animade/Moth Collective: Rory Sutherland Wiki Man animation (still)
Animade/Moth Collective: Rory Sutherland Wiki Man animation (still)
Animade/Moth Collective: Rory Sutherland Wiki Man animation (still)
Animade/Moth Collective: Rory Sutherland Wiki Man animation (still)
Share Article
About the Author
—
Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.