Work / Advertising

Great animation showcasing some of ad legend Rory Sutherland’s ideas

In the advertising world, Rory Sutherland is less a man made of flesh and blood and more of a phenomenon made of ideas and rhetoric. Last year we were fortunate enough to publish The Wiki Man which brought together the Ogilvy executive creative director’s musings, blog posts and insights. Now the good folk at Animade and Moth Collective have brought one of Rory’s favourite behavioural anecdotes to life in this super animation based on his TED talk. It’s a great credit to its creators that the animation works perfectly in harmony with the excerpt rather than fighting with it for attention. Also, it’s nice to hear the phrase “dot matrix” on a Wednesday…

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Animade/Moth Collective: Rory Sutherland Wiki Man animation (still)

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Animade/Moth Collective: Rory Sutherland Wiki Man animation (still)

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Animade/Moth Collective: Rory Sutherland Wiki Man animation (still)

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Animade/Moth Collective: Rory Sutherland Wiki Man animation (still)

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Animade/Moth Collective: Rory Sutherland Wiki Man animation (still)