Photography: Will Sanders injects some serious fun into his fashion shoots

We’ve known about Will Sanders for a long old while now, but he’s one of those terrific talents that you can keep coming back to for his constant creative progression and canny knack for moving his practice into uncharted territories. In the past we’ve mostly been enamoured with his street photography and portraits of celebrities (and let’s not forget that shot of inflatables on a beach, that’s a solid candidate for the best photography of all time) but increasingly his fashion shoots are winning us over for their unashamed sense of fun and excitement. We’re not saying that the fashion world is too serious for its own good (we are a little) but it’s great to see someone like Will liven things up with a more playful perspective on an industry that should be really be fun ALL the time.