Will Sweeney: The Game

Posted by Alex Bec,

An organic, mechanical and beautifully illustrated universe for you this morning, in the shape of Will Sweeney’s video for Belgian’s Das Pop. Nice to see the intricacy of Will’s work not get lost or diluted by the music video format – in fact it’s so successful I’ve been closing my eyes and trying to imagine all of his other work moving, and I’m liking what I see…


Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.