Work / Film

Wimpy: Braille Burgers

Burger-lovers can be a picky lot what with the myriad options now available, but wherever you stand on the great sesame-seed bun debate, you’ll love this wonderful project from South African ad agency Metropolitan Republic. A recent campaign to underline how everyone is welcome at Wimpy restaurants saw them create Braille burger buns for blind customers, with readable messages spelled out in seeds. A brilliant idea, executed with flair and pulled together in this genuinely moving promo video. (Found via Between Ten and Five).