Burger-lovers can be a picky lot what with the myriad options now available, but wherever you stand on the great sesame-seed bun debate, you’ll love this wonderful project from South African ad agency Metropolitan Republic. A recent campaign to underline how everyone is welcome at Wimpy restaurants saw them create Braille burger buns for blind customers, with readable messages spelled out in seeds. A brilliant idea, executed with flair and pulled together in this genuinely moving promo video. (Found via Between Ten and Five).
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.