Wimpy: Braille Burgers

Posted by Rob Alderson,

Burger-lovers can be a picky lot what with the myriad options now available, but wherever you stand on the great sesame-seed bun debate, you’ll love this wonderful project from South African ad agency Metropolitan Republic. A recent campaign to underline how everyone is welcome at Wimpy restaurants saw them create Braille burger buns for blind customers, with readable messages spelled out in seeds. A brilliant idea, executed with flair and pulled together in this genuinely moving promo video. (Found via Between Ten and Five).

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.