Here’s a portfolio of consistently strong graphic design, with thoughtfully measured information that doesn’t clutter or clump the poster layout or billboard or app or however its designer applies it. It’s is nice then that Yerina Cha, the individual responsible, studied fine art before design – it suggests that her experience with conceptual content means that there is that much more emphasis on the aesthetic experience of data, or typographic message.
Take, for example, the Another Singularity design for Anthony Gormley’s exhibition at the Hammer Museum; working across all of the shows collateral from billboards to books, Yerina’s design takes into consideration the nature of Gormley’s work, which “explores the relation of the human body to space at large”, and has converted it into her own graphic, manipulatable vernacular that could be used dynamically across the board – including an exhibition app so that the public might interact with it too.
The appeal of the design is in its carefully reduced aesthetic that belies some series layout skills and an equally deft handling of interesting cultural content on one hand and something like DIY product branding on the other.
- Poised for greatness: Gustl the dog as photographed by proud owner Lukas Wassmann
- Should account handlers and project managers be awarded like creatives?
- Graphic designer Kristoffer Halse Sølling navigates the power play between customer and superstore
- Our round-up of last night’s Super Bowl 50 ads
- Hato’s responsive identity design for Pick Me Up 2016
- What do you do if your design agency fails? One designer and ex-agency owner's support and advice
- Racy photography from the new issue of Odiseo
- How to beat creative block: one designer offers his invaluable advice
- Bureau Mirko Borsche works with Nike Basketball on a new graphic language
- Challenging sexism, workplace stress and mindfulness through illustration
- Meditation and creativity: should we believe the hype?
- Why Fonts Matter, and how they impact your mood