Here’s a portfolio of consistently strong graphic design, with thoughtfully measured information that doesn’t clutter or clump the poster layout or billboard or app or however its designer applies it. It’s is nice then that Yerina Cha, the individual responsible, studied fine art before design – it suggests that her experience with conceptual content means that there is that much more emphasis on the aesthetic experience of data, or typographic message.
Take, for example, the Another Singularity design for Anthony Gormley’s exhibition at the Hammer Museum; working across all of the shows collateral from billboards to books, Yerina’s design takes into consideration the nature of Gormley’s work, which “explores the relation of the human body to space at large”, and has converted it into her own graphic, manipulatable vernacular that could be used dynamically across the board – including an exhibition app so that the public might interact with it too.
The appeal of the design is in its carefully reduced aesthetic that belies some series layout skills and an equally deft handling of interesting cultural content on one hand and something like DIY product branding on the other.
- Making branding with a purpose: what can we learn from the Bauhaus?
- Jeremy Jansen’s graphic design work bridges concept and coherency
- Michael Craig-Martin: a cool, clean and colourful riot of everyday objects
- Anatoly Grashchenko's randomly generated posters for a Moscow theatre
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Bobby Doherty’s vivid and humorous still-life photography
- Should illustrators be treated like designers?
- Why “cool” stunts creativity: one agency offers its opinion
- Fresh, vibrant poster work from South Korean designer Soojin Lee
- Grey London's thoughtful, powerful and innovative new campaign for Tate Britain
- Colourful masses with a Memphis aesthetic in Mariano Pascual’s illustrated alphabet
- Introducing French design studio plus mûrs and its beautiful poster designs