• Posess1

    Part of Yolanda Dominguez’ Poses project

  • Poses2

    Part of Yolanda Dominguez’ Poses project

  • Poses3

    Part of Yilanda Dominguez’ Poses project

  • Poses4

    Part of Yolanda Dominguez’ Poses project

  • Poses5

    Begging for Chanel by yolanda Dominguez

  • Poses6

    Lowered by Yolanda Dominguez which staged a public fight between two women

Art

Yolanda Dominguez

Posted by Rob Alderson,

Most people would agree that fashion photography is a different world – completely removed from the realities of everyday life – but to make that point in a clever and powerful way is pretty hard. Step forward Madrid-based artist Yolanda Dominguez, whose most recent piece recreated fashion magazine poses in normal situations. The results, particularly the public reactions, are funny, thought-provoking and revealing. We spoke to Yolanda about the work, feminism in art, and the creative scene in Spain.

Your new work Poses is excellent. Why did you decide to tackle the fashion industry in this way?

I tried to express what many women feel about women’s magazines and the image of women in the media – absurd, artificial, a hanger to wear dresses and bags, only concerned about being skinny, beautiful. We don’t identify with this type of woman – we are much more. I used the impossible poses to represent this type of woman and to show how absurd it is in a real context.

These artificial models are the only reference we have and many women want to be like them but this is not natural and is causing many disorders (eating, mental, behavioural).

On the other hand poses of the women are ridiculous – they seem dead, twisted, pulled. Why are men never put in these positions? They are always straight, successful, able and healthy. Perhaps because the photographers are men?

Was it a lot of fun doing it in the streets?

The streets are the new canvas for artists, a place where you can show your work to everyone. I always have fun and I enjoy my work, I think it is one of the most important reasons why I still do it.

I try to express deep questions (sometimes dramatic) but always with irony and humour. I feel that when you can laugh at something you can get rid of it.

How important is the element of unpredictability in your work?

The public activate the work with their intervention, I never know how things will come out. I just put the ingredients and the viewer decides what to do with theme – he or she is spectator and creator at the same time.

It’s like making a meal – the chef prepares it but once it’s on the table it’s the diners who have the control.

Gender is a prominent theme in your work, do you think it’s one that artists need to bring back into the cultural discourse?

Since the industrial revolution, artists have used art as social criticism as well, reacting to the world around them. Obviously works that can be hung on a wall and are beautiful and match the colour of the sofa sell better but it shows in the result – it is a soft art, soft and empty.

How is the creative scene in Spain at the moment?

Crises are opportunities for creativity. Now, making a work in a commercial format does not ensure the sale, so why not experiment? That’s how artists are thinking and also curators and galleries – they will have to adapt to new formats. And that’s good; art was stagnating.

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.

Most Recent: Art View Archive

  1. List

    Highbrow folk like us often find the traditional emoticon can struggle to express how we really feel. We don’t ALWAYS want to convey that we’re blindly happy, crying with laughter or horizontally-lipped and nonplussed. Sometimes, we need something a little more creative. Thank the lord, then, that Hyo Hong has come up with just the solution, in the form of the multifaceted (in its truest sense) Cindy Sherman-icon.

  2. Art-belikov-int-list

    I can’t tell you a whole lot about Lithuanian artist Art Belikov other than he’s 24 years old and, er, Lithuanian. And that all his images are fantastical digital creations. But in spite of the lack of background information currently available to me I’d just like to say that his work is extraordinary. He’s a maker of 3D rendered images depicting scenes borrowed from late 90s sci-fi; all “vintage” cell phones and games consoles, cans of mysterious energy drinks and designer bottled water. There’s a 666 in his URL too so you can be sure he’s a cool guy! When we finally track the man down we’ll ask him some questions about what it all means, but for now just drink in the eerie beauty of his digital creations.

  3. Jessica-brilli-int-17

    If when you close your eyes at night you dream of tying a silk kerchief over your carefully curled ’do and hopping in a classic Chevy to sail down the West Coast, you might find yourself as enamoured as I do with the work of painter Jessica Brilli. She favours endless-seeming roads and vintage cars for her expressive oil paintings, and she’s got recreating them on canvas down to a fine art. Her landscapes are dream-like in their expansiveness and colour palette, while her portraits seems to hark back to an era when a Chevy was still commonplace and kerchiefs were still pretty cool. And a little picturesque fantasy never hurt anybody, eh?

  4. London-is-changing-intlist

    Public art project London is Changing makes Londoners uncomfortably aware of the truths we’re perhaps trying to ignore: that our city is morphing beyond recognition, that creativity is at risk, and that for many people, it’s simply becoming unaffordable.

  5. Bensanders-potdealer-3-int_copy

    While keeping himself busy with postmodern Howard Hodgkin-esque painting and collage work, Ben Sanders is somehow finding the time to paint funny faces on ceramics. Cutting through the “worthy lifestyle” pottery trend with googly eyes, zigzag nostrils and creepy grins, Ben has stamped his sense of humour and aesthetic all over these thriving succulents’ homes.

  6. Olafur-eliasson_little-sun-int-1

    A “giddy joy” was described as the feeling evoked by the artwork of Olafur Eliasson when we interviewed him for last year’s Autumn edition of Printed Pages, and with his monumental, often participatory pieces, it’s not hard to see why. From his incredible 2003 Weather Project at Tate Modern to its portable, socially-conscious, tiny counterpart Little Sun(which “produces clean, affordable, and portable solar-powered lamps to areas of the world without reliable access to electricity”), his work is a glorious, utterly original ray of light shining on the sometimes impenetrable art world.

  7. Christian-marclay-vinyl-factory-int-1

    In another brilliant feat of creative engineering that bridges the gap between music, art and design, a project at the White Cube gallery in London’s Bermondsey sees musicians including Sonic Youth frontman Thurston Moore perform a composition for Christian Marclay, which is recorded and pressed on site by The Vinyl Factory Press. The press is housed in a shipping container, and the artwork for the record – also created on site – is designed by Christian and printed by Coriander Press, in a series that feels like cottage industry, DIY ideas brought into a slick, art-world setting.

  8. Lynda-benglis-int11

    “Think of bayous…crawfish…sea creatures…metal…tieing shoelaces…not knowing what to do sometimes and just doing it.” This is Lynda Benglis’ bizarre monologue, with which she ends the introduction to her new show.

  9. Brechtvandenbroucke-the-fame-main-int

    Brecht, after five years of admiring your work I can happily say that I can spell your name without looking. And I can tell you that even though I’ve spent years admiring the skill of your painting, I can finally say that I think I actually get it. Over time, Brecht’s erratic artworks have become increasingly crowded with characters, pop culture references, logos, and his trademark long-limbed creatures.

  10. Antoinecorbineau-6-int

    It’s my personal opinion that some of the most exciting creative work starts life as a side project to distract from commercial jobs. Such is definitely the case for Antoine Corbineau, a French illustrator and designer who has worked on a plethora of projects for commercial clients, drawing up large-scale, intricate scenes of characters interacting in an enormous, often map-like style. Potentially even more alluring, however, is Antoine’s painting work. It’s distinctly less bright, almost realist in its approach, depicting familiar domestic scenes and landscapes interspersed with small but resonant human activity. His attention to minute detail – the foliage of a plant, a picture frame, the icons on a computer screen – and his accuracy in creating scenes that you could swear you’d seen before makes this body of work oddly enchanting.

  11. Sethbogart-ceramics-home

    Seth Bogart is quite the Renaissance man. The frontman of San Francisco-based band Hunx & His Punx is also an artist, producing paintings, drawings and ceramics; a video director; a photographer and a fashion designer. He has collaborated with Yves Saint Laurent and has his own store, Wacky Wacko, for which he also designs installations. Seriously, this guy.

  12. Ellakru-painting-7home-int

    Latvia-born Ella Kruglyanskaya now lives and works in New York, depicting cartoon-like friends and “frienemies” out-and-about in large-scale oil paintings and murals. Ella’s work is packed with bawdy humour, exaggerated forms, exuberant mark-making and interactions. She describes her intention as “pictorial events… [that] aspire to an unspoken punch line” – the content, references and line-work all filtered through comedy.

  13. Anniedescarteaux-collage-7home-int

    Annie Descôteaux’s work is confident, engaging and straight-forwardly slapstick. The Montreal-based artist works with installation, drawing and collage and has seen her work exhibited and discussed at conferences on colour theory. In equally impressive outings, it’s also appeared in Bloomberg and Pica magazines, among other publications. Annie’s collage work is well-balanced with clean lines, sharp colours and discreet humour; each piece littered with raw steak, fried eggs and shuttlecocks.