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    Zürich-London Poster Exhibition: Hi: Megi Zumstein and Claudio Barandun

Fun, sporting graphic design in the Zürich London Poster Exhibition

Posted by Liv Siddall,

Going on the basis that you may struggle to trust a roast dinner festival in Japan (fun as it sounds) you can be safe in the knowledge that a poster exhibition from design-infused Switzerland is really going to cater for all of your graphic design needs. The Museum of Zurich is currently displaying twelve impeccably designed, Olympic-themed (naturally) posters, designed by 12 leading designers and studios: half British, half Swiss, at the House of Switzerland in London.

The tantalising efforts displayed on the press release are a perfect example of Olympic-inspired design that doesn’t seem slightly forced or a teeny bit competitive. In fact, almost all of the posters released in advance show imagery of smiley faces, fruit and animals – a welcome break from angry-looking sportsmen and inspirational phrases. In fact, the designers and studios asked to participate were only given one, very short brief – to follow the friendly, energetic slogan of the House of Switzerland “We paint the town red!” – which they all seem to have risen to with gusto.

The Zurich London Poster Exhibition runs until August 12.

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    Zürich-London Poster Exhibition: Åbäke: Patrick Lacey, Benjamin Reichen, Kajsa Ståhl and Maki Suzuki

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    Zürich-London Poster Exhibition: The Pony: Nigel Truswell and Niall Sweeney

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    Zürich-London Poster Exhibition: PrillVieceliCremers: Tania Prill, Alberto Vieceli and Sebastian Cremers

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    Zürich-London Poster Exhibition: Hi: Megi Zumstein and Claudio Barandun


Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.