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    Zürich-London Poster Exhibition: Hi: Megi Zumstein and Claudio Barandun

Fun, sporting graphic design in the Zürich London Poster Exhibition

Posted by Liv Siddall,

Going on the basis that you may struggle to trust a roast dinner festival in Japan (fun as it sounds) you can be safe in the knowledge that a poster exhibition from design-infused Switzerland is really going to cater for all of your graphic design needs. The Museum of Zurich is currently displaying twelve impeccably designed, Olympic-themed (naturally) posters, designed by 12 leading designers and studios: half British, half Swiss, at the House of Switzerland in London.

The tantalising efforts displayed on the press release are a perfect example of Olympic-inspired design that doesn’t seem slightly forced or a teeny bit competitive. In fact, almost all of the posters released in advance show imagery of smiley faces, fruit and animals – a welcome break from angry-looking sportsmen and inspirational phrases. In fact, the designers and studios asked to participate were only given one, very short brief – to follow the friendly, energetic slogan of the House of Switzerland “We paint the town red!” – which they all seem to have risen to with gusto.

The Zurich London Poster Exhibition runs until August 12.

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    Zürich-London Poster Exhibition: Åbäke: Patrick Lacey, Benjamin Reichen, Kajsa Ståhl and Maki Suzuki

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    Zürich-London Poster Exhibition: The Pony: Nigel Truswell and Niall Sweeney

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    Zürich-London Poster Exhibition: PrillVieceliCremers: Tania Prill, Alberto Vieceli and Sebastian Cremers

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    Zürich-London Poster Exhibition: Hi: Megi Zumstein and Claudio Barandun

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.