London-based agency Sunshine has created a new campaign for BBC Three, ahead of the channel’s switch from an on-air channel to digital-only. Following on from the launch of the much talked about redesigned BBC Three logo earlier this month, the 60-second spot aims to tell viewers exactly how the switchover will work, and is a product of the collaboration between Sunshine and the writers and stars of BBC Three comedy People Just Do Nothing. Max Weiland of the agency SomeSuch worked with Sunshine on the project.
This is the first work to roll out in a three-stage campaign, aimed at the channel’s 16 – 24 year-old audience. Alongside the ad spot, Sunshine has also created a series of stings that show the new logo “glitching” into live BBC television broadcasts. These will be seen throughout the next four weeks in the build-up to transition, which takes place on 16 February.
- Sean and Seng travelled to Mongolia to shoot for Arena Homme+
- Joshua T Gibbons provides an insight into the relaxed bachelor lifestyle of Cockney Stan
- New York-based Blake Lewis’ neat and considered portfolio exudes simplicity
- Latvian illustrator Zane Zlemeša's delicately painted drawings
- Photographer Carlota Guerrero on collaborating with Solange and getting signed to WeFolk (some NSFW)
- Linda Brownlee’s beautiful photography book captures family life in a Sicilian village
- Wes Anderson directs H&M Christmas advert starring Adrien Brody
- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
- London’s first crisp restaurant, Hipchips, launches with branding by Ragged Edge
- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich