London-based agency Sunshine has created a new campaign for BBC Three, ahead of the channel’s switch from an on-air channel to digital-only. Following on from the launch of the much talked about redesigned BBC Three logo earlier this month, the 60-second spot aims to tell viewers exactly how the switchover will work, and is a product of the collaboration between Sunshine and the writers and stars of BBC Three comedy People Just Do Nothing. Max Weiland of the agency SomeSuch worked with Sunshine on the project.
This is the first work to roll out in a three-stage campaign, aimed at the channel’s 16 – 24 year-old audience. Alongside the ad spot, Sunshine has also created a series of stings that show the new logo “glitching” into live BBC television broadcasts. These will be seen throughout the next four weeks in the build-up to transition, which takes place on 16 February.
- The Ulm Model: a school and its pursuit of a critical design practice
- New One in New York: Simón Sepúlveda's six month design diary
- Eloïse Rossetti’s narrative and research-driven graphic design
- Illustrator Cécile Dormeau captures the humorous nuances of adult life
- Photographer Joshua Gordon's “loose diary” of work (NSFW)
- Four projects from Kickstarter's Make100 initiative which caught our eye
- Wolff Olins and zigbee launch the “first open-source brand for the Internet of Things”
- Graphic Design Festival Paris reveals 19 sport-inspired posters by Hort, Julia, Spassky Fischer and more
- FKA twigs teams up with 17 year old photographer David Uzochukwu for new Nike campaign
- Too Fast To Think: why switching off unlocks creativity
- Brian Finke captures the glitz and glamour of the Ms. Senior America beauty pageant