For its fourth annual The Year Ahead issue, Bloomberg Businessweek has created a satirical newsstand full of parody versions of well-known magazines. In a collective send-up of _Time, The Economist, Financial Times, In Style, Wired and even muscle magazines, the cover image required the magazine’s art team to effectively design not just one cover, but seven fake covers.
According to creative director Rob Vargas, the idea for the cover shot came from the fact that this issue, rather than having one theme such as the Election issue or Design issue, is a collection of all the topics covered in the magazine’s news section, from economics and technology to retail.
“It’s the one special issue a year that doesn’t have a sole theme,” Rob tells It’s Nice That. “Rather than try and package all those topics in a way that feels cohesive, we wanted to make it seem like we bundled seven different magazines together. We decided to execute very, very bad facsimiles of existing publications that cover each topic, simply because we though it would be funny.
“We had to get more creative with sections like energy, which we made look like an exercise magazine. For the overall art direction we borrowed very heavily from our reference material. We generally like to play with the idea of clichés a lot, so we combined exaggerated versions of other publication clichés with our own.”
The issue is the magazine’s fourth annual guide to the companies, economies, products and innovators that will matter in the coming year, including 50 companies to watch.
Bloomberg Businessweek’s The Year Ahead issue hits real-life newsstands on Friday 21 October.
- Dime Shriyeav’s textured poster designs incorporate hand-drawn and digital elements
- Hai-Hsin Huang’s detailed and delicate illustrations present “the lightness of being”
- Laurent Eisler draws playful figures in “precariously balanced compositions”
- Small Gods magazine explores “anomalies of the drone”
- Adam Wells animates Love and Radio’s Dan Deacon interview through obtuse vignettes
- Cat Sims confronts issues of social housing in latest zine, Space
- Fashion photographer Miles Aldridge shoots the cast of Game of Thrones for Time Magazine
- The Netherlands’ royal crest changes gender for national women’s football team kit by Nike
- Peek inside erotic magazine Odiseo’s very NSFW tenth issue
- Rick and Morty’s Exquisite Corpse trailer features 22 animators including Simon Landrein and Bendik Kaltenborn
- Design director, Gail Bichler, on The New York Times Magazine typography exhibition
- Mark Shaw captures the glamour of haute couture runways from the 1950s