For its fourth annual The Year Ahead issue, Bloomberg Businessweek has created a satirical newsstand full of parody versions of well-known magazines. In a collective send-up of _Time, The Economist, Financial Times, In Style, Wired and even muscle magazines, the cover image required the magazine’s art team to effectively design not just one cover, but seven fake covers.
According to creative director Rob Vargas, the idea for the cover shot came from the fact that this issue, rather than having one theme such as the Election issue or Design issue, is a collection of all the topics covered in the magazine’s news section, from economics and technology to retail.
“It’s the one special issue a year that doesn’t have a sole theme,” Rob tells It’s Nice That. “Rather than try and package all those topics in a way that feels cohesive, we wanted to make it seem like we bundled seven different magazines together. We decided to execute very, very bad facsimiles of existing publications that cover each topic, simply because we though it would be funny.
“We had to get more creative with sections like energy, which we made look like an exercise magazine. For the overall art direction we borrowed very heavily from our reference material. We generally like to play with the idea of clichés a lot, so we combined exaggerated versions of other publication clichés with our own.”
The issue is the magazine’s fourth annual guide to the companies, economies, products and innovators that will matter in the coming year, including 50 companies to watch.
Bloomberg Businessweek’s The Year Ahead issue hits real-life newsstands on Friday 21 October.
- Swedish artist Ekta reconsiders simple geometric shapes
- Rob Bailey talks through creating over 40 posters for London Underground
- Costa Rican illustrator Adrian Mangel draws the modern American landscape
- Ellen van Engelen takes us on a trip with her psychedelic illustrations
- Swiss creative agency Raffinerie displays expertise in graphic and type design
- The It’s Nice That Podcast: Discussing the form and function of money
- Petition launched against winner of Foam Paul Huf photography award for “stereotyping and sexism”
- Exclusive: rediscover graphics from Fiorucci’s archival 1984 Panini collaboration
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Me & EU project will send creative postcards across Europe on trigger date of Article 50
- Phaidon book gathers together 500 of the most iconic graphic designs of all time
- Atelier Brenda: the alter ego of three female designers you need to get to know