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The much-anticipated British Rail Corporate Identity Manual reproduction is here

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Date
15 November 2016
A white book titled “Corporate Identity Manual” rests against a black background. The red British Rail double arrow logo is printed at the top.

The British Rail Corporate Identity Manual has been reproduced and published by London-based graphic designer Wallace Henning. Funded via Kickstarter, the book showcases the national rail service’s entire 1965 graphic identity by Design Research Unit including its enduring “double arrow” logo by Gerry Barney.

Originally issued in July 1965, the manuals spanned four volumes detailing everything from the symbol, logotype, lettering and colour palette, to guidance on signposting, vehicles, stationery and uniforms.

This new reproduction includes an interview with Gerry Barney himself, plus a foreword by Michael C Place, founder of Build; an introduction by Tony Howard, former head of design at British Rail, now managing director of Transport Design Consultancy; an essay by James Greenfield, founder of Koto; and an essay from Paul Rennie from Central Saint Martins.

It is a 372-page, clothbound, foil-blocked hardback publication featuring all 220 pages of the original manuals. It has been developed in collaboration with Nick Job, a custodian of the British Rail Corporate Identity Manual, and is produced with agreement from the Department of Transport.

Wallace says it was an article by Michael C Place about the manual that first got him interested in the subject, and led to him dedicating his MA in communication design to “creating an identity for a renationalised transport network”, as well as instigating his collection of British Rail ephemera.

“It means a great deal to me that these documents – created for an organisation with the singular aim of operating the railways of Britain – will now be available for the public to appreciate. The number of hits and enquiries I receive via my British Rail Flickr collection are evidence enough that there is substantial interest in these manuals being readily available.”

The project raised £55,102 from 886 backers and is available to buy here for £45.

Two white booklets side by side against a black background. Each features the red British Rail double arrow logo and the blue text “Corporate Identity Manual”.
Above

Wallace Henning: British Rail Corporate Identity Manual reproduction

An open book on a grey background. The right page features the red and blue text “British Rail Corporate Identity Manual”.
Above

Wallace Henning: British Rail Corporate Identity Manual reproduction

An open book shows a technical design sheet for the British Rail logo. The page features a white double-arrow symbol laid over a precise grid on a black background, titled “Symbol with grid reverse only” and dated “Apr 1965”.
Above

Wallace Henning: British Rail Corporate Identity Manual reproduction

An open design manual shows a page titled “Printed Publicity” detailing the “Symbol and logotype in colour for rail publicity”. Four variations of the British Rail logo are displayed in red, white and black.
Above

Wallace Henning: British Rail Corporate Identity Manual reproduction

An open book shows a technical guide titled “Station signposting: Principles for use of arrow”. The page features a grid of blue directional arrows and examples of signage for a “Restaurant” and “Ladies waiting room”.
Above

Wallace Henning: British Rail Corporate Identity Manual reproduction

An open brand guidelines book showing the British Rail logo and wordmark. The design is laid over a technical grid, with a header that reads “Symbol and logotype with grid positive only”.
Above

Wallace Henning: British Rail Corporate Identity Manual reproduction

An open design manual shows a page of British Rail branding guidelines from January 1968. The page demonstrates the “double arrow” logo and an aeroplane symbol in black, red and white across different background colours.
Above

Wallace Henning: British Rail Corporate Identity Manual reproduction

An open book shows a technical illustration of a blue and yellow train. Text at the top reads “HST Diesel electric power car Class 253” and “Inter-City 125” is written on the side of the carriage.
Above

Wallace Henning: British Rail Corporate Identity Manual reproduction

An open book shows a technical drawing of a blue and white ferry. The side of the ship features the “Sealink” wordmark and a red funnel with a white logo.
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Wallace Henning: British Rail Corporate Identity Manual reproduction

A printed sheet of graphic design samples is held flat on a grey surface by several black weights. The samples feature the “Railair Link” logo repeated across white, yellow and grey strips.
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Wallace Henning: British Rail Corporate Identity Manual reproduction

Various documents and papers are scattered across a light wood table. A small notebook features the “Inter-City” logo and name repeated in red and white.
Above

Wallace Henning: British Rail Corporate Identity Manual reproduction

A person uses a thin white string to align a printed document on a grey surface. The paper features the “Rail Express Parcels” logo and text repeated across blue and black bands.
Above

Wallace Henning: British Rail Corporate Identity Manual reproduction

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About the Author

Jenny Brewer

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Jenny oversees editorial output across It’s Nice That. Get in touch with writing pitches for features or opinion pieces, big creative story tips, or questions about all things editorial. [email protected]

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