Byron’s new illustrated website features Alec Doherty, Andrew Rae and Alice Bowsher

Words: Jenny Brewer
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Date: 24 February 2017; News
Illustration

An illustration of the Byron burger website homepage set against a bright red background. The yellow page features the headline “PROPER HAMBURGERS” and is surrounded by playful characters and floating burgers. — Above
Alec Doherty: Byron

Clubhouse Studios has redesigned burger chain Byron’s website with a strong focus on illustration, including work by Alec Doherty, Andrew Rae and Alice Bowsher. The illustrations are interwoven with the site redesign to help navigation and tell stories, as well as adding visual flourishes to informative pages.

The landing page features an animated illustration by Alice, showing hands holding burgers, chips and drinks in her signature black outlines.

The menu page is now populated with fun characters by Alec, poised atop a giant burger, camouflaging behind lettuce leaves, and hula-hooping with onion rings.

Throughout the site you can find more little spots by Andrew, his characters announcing new openings and the FAQs.

The aim for Clubhouse Studios was to create a clean and impactful redesign, using the illustration to bring through some of the “brand’s DNA”.

An illustration of several hands reaching into the frame against a pink background, holding burgers and drinks. Large white text in the centre reads “TAKE IT AWAY BYRON”, with smaller text below that says “ORDER YOUR BURGER TO GO. HERE.” — Above
Alice Bowsher: Byron

An illustration on a bright yellow background shows figures carrying large red letters to spell “NEW”. A person in a chef’s outfit and a walking soft drink cup join the scene alongside other small, whimsical characters. — Above
Andrew Rae: Byron

An illustration on a bright yellow background featuring the word “Byron” in black serif type. Below the text, a person in a red and yellow striped shirt holds a glass and a bottle of beer. — Above
Alec Doherty: Byron

An illustration of a large, fluffy blue cloud with the words “COMING SOON” written across it in white. Various tools and limbs poke out from the cloud, suggesting a construction site in progress. — Above
Andrew Rae: Byron

An illustration of a person wearing a blue bodysuit, with their arms raised high. Four yellow hula hoops encircle their body and limbs. — Above
Left
Alec Doherty: Byron
Right
Alec Doherty: Byron

An illustration of a person lounging inside a giant cocktail glass filled with a yellow liquid. They wear blue swim shorts and sunglasses, holding a small martini glass aloft. — Above
Alec Doherty: Byron

An illustration of a person in a white spacesuit holding a tall pole. A yellow sign attached to the pole reads “COMING SOON”. — Above
Left
Andrew Rae: Byron
Right
Andrew Rae: Byron

Above

Andrew Rae: Byron

An illustration of four people struggling to hold up large, red letters that spell “FAQs”. A small green frog sits on the “F” and a white bird perches on the “Q”. — Above
Andrew Rae: Byron

An illustration of a person lying on their back, with a giant blue tap positioned directly above them. A stream of yellow liquid pours from the tap onto the person’s face. — Above
Left
Alec Doherty: Byron
Right
Alec Doherty: Byron

An illustration of a person with long red hair reclining on top of a giant burger. They hold a smaller burger aloft in one hand. — Above
Alec Doherty: Byron

An illustration of a person in a red and blue military uniform blowing a long gold trumpet. A blue sign hanging from the instrument shows a picture of a burger. — Above
Andrew Rae: Byron

An illustration of a person wearing a hat and a long blue scarf, riding on top of a yellow and red rectangular vehicle. They point forward with one arm as the vehicle moves across a plain white background. — Above
Left
Alec Doherty: Byron
Right
Alec Doherty: Byron

An illustration of a person wearing a blue hat and flip-flops, holding a long green surfboard. A gold medal with a red ribbon is pinned to the centre of the board. — Above
Alec Doherty: Byron

An illustration of a person in a safari outfit and pith helmet, holding a net. They are poised to catch a cheeseburger with thin legs and a face. — Above
Andrew Rae: Byron

A screenshot of the Byron website featuring a row of burgers. An illustration of three people is laid over the food, with the central figure eating a burger. Below them, a heading reads “Proper Hamburgers” followed by a short paragraph describing the restaurant's recipe. — Above
Alec Doherty: Byron

A screenshot of the Byron website showing a desserts menu. Three options are listed: “Ice Cream”, “Chocolate Brownie” and “White Chocolate Cheesecake”, each with a price and description. — Above
Alec Doherty: Byron

Further Info

www.weareclubhouse.com
www.alecdoherty.com
www.andrewrae.org.uk
www.alicebowsher.co.uk.

About the Author

Jenny Brewer

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Jenny oversees editorial output across It’s Nice That. Get in touch with writing pitches for features or opinion pieces, big creative story tips, or questions about all things editorial. [email protected]

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Byron’s new illustrated website features Alec Doherty, Andrew Rae and Alice Bowsher

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