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Creative industries make last attempts to sway EU referendum voters

Words
Jenny Brewer
—
Date
16 June 2016
A collection of circular badges with pro-EU slogans and imagery. Some are blue with yellow stars arranged as a smiley face, while others are white with the text “Remain” and “EU”.

This time next week Britain will vote whether or not to remain in the EU, so campaigns for Brexit and Vote Remain are now in the final stretch and the creative industries are adding their voices.

Art director Vicky Simmons has used artworks by herself, Steve Hockett and Barnie Page to create a set of badges for the #imstayingIN campaign. Each set bought enables Vicky to give away three badges for free.

Twelve yellow stars are arranged in a circle on a blue background. The stars at the bottom curve upwards to form a subtle smile.
Three circular pin badges are lined up against a plain white background. The first is white with a hand-drawn smiley face that reads “EU”, the second is the blue and yellow European Union flag, and the third is white with the text “REMAIN” next to a ticked box.

Designer Bruce Usher has created a custom typeface for his online platform, A Good Reason, where people can write, screenshot and share a positive reason to vote in the referendum, using #agoodreason.

Yellow dotted text reads “#agoodreason” centred on a solid blue background.
Yellow lightbulbs form the words “I DON’T LIKE BREAK-UPS” against a solid blue background.

Harry O’Brien made this flag and poster design for EU-UK, an online pool of artworks and events surrounding the referendum.

A blue typographic design on a pale grey background. Twelve blue stars form a circle around the text “I wanna be inside eu”.

Meanwhile UKIP today revealed a new poster using a photograph by Jeff J Mitchell of refugees in Slovenia, as part of its campaign for #VoteLeave.


Spectator has released its latest cover, featuring an illustration of a Union Jack-patterned butterfly escaping from an EU flag-adorned box.


And then there’s Brexit & Chill, an instagram account posting referendum-related musings.


Last month a controversial campaign by Saatchi & Saatchi with Operation Black Vote aimed to encourage the BAME communities to vote.

Two people sit on opposite ends of a seesaw in a grassy park. One person wears a traditional sari, while the other wears a white T-shirt and jeans, pointing towards them. Large white text at the top reads “A VOTE IS A VOTE”. Smaller text at the bottom announces the EU referendum date and provides a registration website for Operation Black Vote.

…and artists including Jefferson Hack and Wolfgang Tillmans released a series of open-source posters for the Britain Stronger in Europe campaign.

A typographic poster with white text on a dark, moody background. It reads “Democracy, peace and human rights have many enemies. Don’t make them stronger. Only as a united Europe can we stand in their way.” A final call to action reads “Have your say. Register to vote by 7th June.”

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About the Author

Jenny Brewer

—

Jenny oversees editorial output across It’s Nice That. Get in touch with writing pitches for features or opinion pieces, big creative story tips, or questions about all things editorial. [email protected]

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