Wolff Olins has developed an identity for the zigbee alliance’s dotdot: an open source, wireless language that allows everyday devices to communicate with each other, regardless of brand. Launched at CES, the mark “is inspired by the universal language of Morse code and its visual grammar of circles and rectangles.” The zigbee alliance is a global membership of tech firms that are working together to set standards and certify products that are headed to market. The new mark is an illustration “that serves to represent the hardware layer, the software layer and the smart objects brought to life,” says Wolff Olins.
At the launch, the agency showed mock ups of how the mark might be applied to signage, marketing materials such as pin badges and new technology as well as unveiling a CSS version of the logo that is available to download.
Forest Young, head of design at Wolff Olins San Francisco says: “We’ve brought our tradition of pushing design boundaries into the IoT space. The dotdot mark was crafted in and can be rendered with code, and lives in a GitHub repository, not just a PDF. The :|| mark can be typed in SMS using a single colon with two vertical bars on your keyboard, freeing the design from the limitations of traditional brand expression and democratising its use. As such, the mark exists as an Emoji-like emphasis to the right of the word mark. The brand typefaces – Montserrat for headings and Hind for body copy, are open source courtesy of the Google Fonts initiative. The accessibility and usability of the mark makes this new IoT design language true to dotdot’s ambition to be open and accessible to everyone.”
- ManvsMachine on its hugely diverse campaign for Air Max Day
- A treasure trove of goodies, it’s Best of the Web!
- Donald Sanger illustrates a grotesque and humorous version of humanity
- Photographer Joshua Osborne takes a closer look at Havana’s male subcultures
- Friday Mixtape: Ghostpoet’s “drum worship mix” for all your percussive needs
- Yann Kebbi’s chaotic pencil drawings depict various forms of catastrophe
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU