Director Noah Harris has worked with agency WCRS to create an advert for energy company E.On, featuring a cast of 1000 dancing, solar-powered toys. Set to Gorillaz’ track We Got the Power from its album Humanz, the short film is a feat of prop coordination, timing and in-camera filmmaking.
Described by Noah as “an epic desert party powered entirely by battery-stored solar energy,” the ad shows that energy brought to life, via a stage full of toys. It kicks off with a twerking dog and grows in scale to a Vegas-worthy production bringing together a collection of Pachi Pachi Clappy toys, grooving robots, swaying bunnies, contorting monkeys, shimmying sumos and twirling dolls, even a giant golden lucky cat, The Gorillaz also make an appearance in toy form.
The whole film was intricately choreographed and filmed in the desert, to capture the sun’s rays at their most powerful, becoming a joyous representation of energy incarnated. WCRS are also working on the next stage of the campaign, the E.On Kong Solar Studio – a solar and battery storage-powered creative space for music projects, to be installed at Demon Dayz Festival in Margate, UK on 10 June.
WCRS worked with Engine and Blinkink on the film. Watch the full video, and a behind-the-scenes film, below.
- ManvsMachine on its hugely diverse campaign for Air Max Day
- A treasure trove of goodies, it’s Best of the Web!
- Donald Sanger illustrates a grotesque and humorous version of humanity
- Photographer Joshua Osborne takes a closer look at Havana’s male subcultures
- Friday Mixtape: Ghostpoet’s “drum worship mix” for all your percussive needs
- Yann Kebbi’s chaotic pencil drawings depict various forms of catastrophe
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU