Since it was founded by Joan and Sidnet Burstein in 1970, independent fashion brand Browns has raced to first place, becoming one of London’s most iconic boutiques.
This Monday, Browns will reveal new branding for the first time in 40 years, and, to go with it, a relaunched website, plus “the world’s biggest fashion scratch card” which will sit in the windows of the brand’s first shop in South Molton Street.
“This 24 hour interactive window scheme, which is open to the public, is to celebrate Browns’ first re-brand in 40 years,” the brand explains. “Every off and online element will change from the stores themselves to all packaging and stationary. We are also simultaneously re-launching Brownsfashion.com, hard launch for which will also be on the 14th.”
On Monday, shoppers will be encouraged to scratch off symbols, and a third will win presents, from a Balenciaga Bazar tote to a Fendi Monster bag. But move fast — the first 100 will have a chance to win (but all will win a limited edition tote and potentially a “£100 surprise”.
Browns’ new CEO Holli Rogers, who has been with the company since July last year, has been credited with the relaunch. During her time as CEO, Browns has seen triple digit growth.
- ManvsMachine on its hugely diverse campaign for Air Max Day
- A treasure trove of goodies, it’s Best of the Web!
- Donald Sanger illustrates a grotesque and humorous version of humanity
- Photographer Joshua Osborne takes a closer look at Havana’s male subcultures
- Friday Mixtape: Ghostpoet’s “drum worship mix” for all your percussive needs
- Yann Kebbi’s chaotic pencil drawings depict various forms of catastrophe
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU