Johnson Banks designs Brighton Festival identity for its 50th anniversary

Johnson Banks has designed the identity for this year’s Brighton Festival, its 50th year. The agency has worked on the branding for the festival each year since it rebranded the event in 2013. This year’s designs use a monochrome palette and a unique logotype that incorporates the “F” of Festival into a new FIFTY mark.

“The festival has always celebrated the experimental, unusual and cutting edge in the arts, so we summed this up with this year’s strapline, “fifty years on the edge.” The ‘FIFTY’ marque began from there – avoiding the traditional, and sitting on the edge, literally and figuratively,” says Johnson Banks.

“The vertical type, chevrons and diagonal cut letters add to the effect, and our aim is to carry these dislocations through into the rest of the scheme.”

Brighton Festival takes place in May at various venues across Brighton and Hove.