One of our Ones To Watch for 2017, Amsterdam-based publication MacGuffin, has announced a collaboration with Edenspiekermann. The publication which catalogues and expands upon “The Life of Things,” will collaborate with the creative agency founded by Erik Spiekermann to expand its community and reach a wider audience.
The partnership will use “a distinctive digital experience and smart content strategy” to expand the publication’s reach. “We hope – quite ambitiously – that a good magazine is not aimed at certain readers, but defines a new readership. We’re excited to work with Edenspiekermann to reach this audience,” says MacGuffin’s editor-in-chief Kirsten Algera.
Edenspiekermann believes, “MacGuffin has the potential to become the next iconic art magazine. With our international experience in digital publishing, we can’t wait to contribute to that dream,” explains digital design director Ronnie Besseling.
The magazine’s first two issues are praised for a sharp style and narrative that “focuses on the extraordinary life of an ordinary, often anonymously designed object by exploring the stories it generates”.
- Lili des Bellons illustrates a fluoro world of monsters and robots
- Type tells Tales: Steven Heller and Gail Anderson explore the performative traits of type
- Things: The post full of positivity we received this April
- Photographer Louis De Belle’s unconventional portraits of New York commuters
- M35 creates a topographical identity for a project about Australia's rural landscape
- We speak to the three creatives behind a Nigerian-focused editorial and film for Kenzo
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- Photographer Sophie Mayanne’s new personal project celebrates imperfection (NSFW)
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- The daily grind: Louis Quail’s photographs of fascinatingly mundane offices
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Matthew Raw: the east London artist making clay great again