Design and motion studio ManvsMachine London and Nike are the winners of a gold Design Lion at Cannes. Their digital graphic-driven campaign for Nike Air Max ’17 Go lighter for longer used a pastel-hued animation video to explore the properties of the shoe as it made its way through a run in a “metaphorical exploration of air and the negative space it occupies”.
The campaign was shared via Instagram, Europe-wide OOH placement and on Nike’s digital properties around the world.
The win marks the UK’s only gold Design Lion. Although the UK didn’t win any silver Lions in this category, UK agencies won nine bronze awards for campaigns including Magpie Studio’s Johnston centenary poster for Transport for London; McCann London’s Reality Xmas for Doctors of the World; Saatchi & Saatchi’s Magenta unleashed for Deutsche Telekom; Iris Worldwide London’s Adidas Neo Snapchat – #MyNeoLabel for Adidas; Adam & Eve/DDB and MediaCom’s Give the Rainbow for Skittles; and Ogilvy & Mather London’s Interpretation for The UCL Centre for the Forensic Sciences.
Elsewhere, Seymourpowell have won the UK’s only Product Design gold for Fairphone 2, the world’s first modular smartphone.
- Benedict Brink is shaking up fashion photography
- Future living and design democracy with IKEA’s research lab, SPACE10
- Cheer Up Luv: the photography project sharing women's experiences with sexual harassment
- “Bold, concise, minimalist and sometimes abstract”: a look at Jeong Hwa Min’s new illustrative approach
- Patrik Mollwing’s illustrations and wigglegrams depict a cast of colourful characters
- Between the pages of Polanski’s suburbia-themed sixth issue
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU