Out of Line first asks you sign your name and draw a self portrait. It then follows a protagonist called Laura around her daily life while she orders the viewers — who she refers to as “Lines” — to complete tasks such as filling in graphs or tracing her face. Viewers can do so using their cursor as a pencil, and all drawn lines are saved and rendered into the video, which is updated every hour.
The studios’ technique goes one stage further than breaking the fourth wall, involving the viewer in the final aesthetic of the video. It already features hundreds of animated lines being drawn all over the film.
“The video was very much inspired by the defaced bathroom stalls that are anonymous internet comments,” say the designers, “and the complexities that arise when interacting with online audiences.”
This is Jonathan Puckey’s first project since leaving Moniker to start his own self-named practice.
- Meet the speakers: Hollie Fernando, Andrew Rae, Raine Allen-Miller and Random International
- Political illustrator Ellie Foreman-Peck on her unfortunately abundant Trump back catalogue
- Deep Throat Studio, a graphic design practice with a name and portfolio to grab your attention
- Photographer David Gomez Maestre captures the romance of sun-blushed landscapes
- ECAL grad Jean-Vincent Simonet’s “totally twisted” image-making
- Benedict Brink is shaking up fashion photography
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU