NYC & Company, the official tourism and marketing agency for New York City, has rebranded with two custom typefaces, a redesigned website, a colour palette and hundreds of icons. The new brand identity has been created in-house at NYC & Company, and the icons are free for use by all the city’s public and governmental agencies.
The two original typefaces are named City Block and NYC Sans; NYC Block is derived from the NYC logotype by Wolff Olins (launched in 2007), and NYC Sans draws from the typeface used in Massimo Vignelli’s 1972 subway map. The latter was inspired by the digitised version of the typeface, created for the MTA’s (Metropolitan Transportation Authority) Standards Manual reissue.
“NYC Sans takes inspiration from NYC’s diversity by embracing alternates,” says NYC & Company creative director Emily Lessard. “We have 4 Y’s, we have 4 M’s. Some are a little strange, but we’re OK with that. We relish their differences, just like the city.”
The marketing agency has also created a huge body of icons for the city’s public and governmental agencies from the Department of Health to the nyc.gov website. These were created in collaboration with the agencies themselves — NYC & Company created a grid and invited the departments to submit symbols to represent their remit. These were then honed by Emily and her team to ensure cohesiveness. There are 250 icons in the first release, with more batches being rolled out quarterly.
New York City’s official tourism website, NYCgo.com, has also been redesigned as part of the rebrand. The colour palette is inspired by iconic elements of the city, such as the yellow of the taxis and the green of the Statue of Liberty, used with black.
The design team was Caitlin Clingman, Sara Duell, Louis Lee, Alexander Quinn, Jose Quinteros, Noah Venezia, with writers Sophie Roberts, Stephanie Hu, and creative director Emily Lessard.
- Chaz Bundick talks us through the new digitally personable Company website
- Animator Frances Haszard’s gender neutral breakup story
- Photographer Norman Behrendt depicts Turkey’s majestic mosques
- Explore North Korean graphic ephemera in Phaidon’s new book
- “Have a process you can apply to any situation, space or time”: what we learned from Converse’s Lovejoy Art Benefit
- Standards Manual return with catalogue of 400 objects relating to New York City Transit
- Polaroid’s creative director Danny Pemberton introduces new brand Polaroid Originals
- Artist Dominique Pétrin on creating her very own domestic product
- Universal Everything animate emotive wallpapers for new iPhone devices
- Herburg Weiland’s meticulous editorial designs are typographically-driven
- The Visual History of Type author Paul McNeil selects and dissects his six favourite faces
- Breakdown Press’ Joe Kessler picks out his most-treasured books