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Otl Aicher’s Isny: an exhibition celebrating the work of the iconic 20th Century designer

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Date
8 September 2017
Two black and white illustrations of cityscapes. The first shows stylised towers and circular shapes above a solid black base, while the second depicts a row of buildings above a dotted pattern and a black base.
Above

Otl Aicher: Isny iconography, image courtesy of the Otl Aicher Estate

As part of London Design Festival, dn&co are hosting an exhibition showcasing the work of German designer and typographer Otl Aicher.

Over the course of ten years, Aicher created a series of posters based on the small German town of Isny im Allgäu. The images presented the area in a new way, visualising the town in 128 pictograms that were “stark, reductive and entirely black and white”. The exhibition, alongside the release of a publication titled Otl Aicher’s Isny: How a German town defied the postcard mentality, is to be held at Ground Floor Space gallery in Bermondsey.

Aicher worked with brands such as Lufthansa, Braun and Bulthaup, and was well-known for the Munich Olympics identity in 1972 — a project that garnered him the reputation as “father of the geometric man”. Further to this, his work is was reputable for its simple approach, which dn&co describes as “an economy of line drawn with an often mischievous twist”. The aim of the exhibition is to celebrate the work of the iconic 20th Century designer, featuring the “most comprehensive collection… ever to be seen in the UK”.


“Otl Aicher has long been a source of inspiration, so our trip through southern Germany to uncover his work for Isny was the epitome of a busmans’ holiday,” says Patrick Eley, creative director of dn&co. “The treasure trove of the archive at Ulm, the hospitality of Aicher’s son Florian at Rotis, and the sweet beauty of the town of Isny itself were stops along the way to a greater understanding of the man and his vision, which we bring to life in the book and the exhibition.”

The Otl Aicher exhibition opens to the public on 15 September as part of the London Design Festival. A limited edition book will accompany the exhibition and will be available to pre-order at dnco.com.

Two black and white illustrations side by side. The first shows a dense pattern of geometric lines forming a jagged, hanging fringe. The second features a curled-up animal, created from concentric linear strokes, looking forward.
Above

Otl Aicher: Isny iconography, image courtesy of the Otl Aicher Estate

Two black and white graphic posters side by side. The first shows a central hexagonal structure with a spire, set against a dotted background. The second features a small truck icon and a series of horizontal lines of varying lengths.
Above

Otl Aicher: Isny iconography, image courtesy of the Otl Aicher Estate

A white church tower topped with a dark, onion-shaped dome and a gold spire. A clock face with gold numerals on a blue background is set into the side of the tower.
Above

Isny im Allgäu: Photo by Tian Khee Siong

Two black and white posters featuring grids of abstract and figurative illustrations. The left poster reads “Isny Allgäu schonere Ferien im Sommer” and the right reads “Isny Allgäu schonere Ferien im Winter”.
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Otl Aicher: Isny posters, image courtesy of the Otl Aicher Estate

A traditional building is almost entirely covered in thick green ivy. Six white windows are arranged in two rows, each featuring a flower box filled with pink blooms. Gold lettering across the centre reads “RATHAUS”.
Above

Isny im Allgäu: Photo by Tian Khee Siong

Two black and white posters side by side. The first features a graphic illustration of a building and reads “Isny hat ein neues Rathaus”, with detailed event text below. The second shows abstract, rounded black shapes and reads “Allgäuer Sommer”, followed by several columns of descriptive text.
Above

Otl Aicher: Isny posters, image courtesy of the Otl Aicher Estate 

A small town with white buildings and red roofs sits in a lush green valley. A church with a tall white spire rises above the rooftops, set against a backdrop of dense, dark green forested hills.
Above

Isny im Allgäu: Photo by Tian Khee Siong

Four narrow, vertical brochures featuring black and white illustrations and German text. The panels include a drawing of a tower and gate, a graphic of a hand, and a simplified city skyline.
Above

Otl Aicher: Isny posters, image courtesy of the Otl Aicher Estate 

A tall white clock tower with a red tiled roof stands between traditional European buildings. A large black eagle is painted on the tower's facade above an arched gateway.
Above

Isny im Allgäu: Photo by Tian Khee Siong

A grid of 56 small, black and white illustrations on a grey background. Each square contains a different minimalist scene, including landscapes, architectural shapes and abstract figures.
Above

Otl Aicher: Isny pictograms, image courtesy of the Otl Aicher Estate 

A grid of 64 small, black and white illustrations on a grey background. Each square contains a minimalist scene, including landscapes, buildings, animals and abstract patterns.
Above

Otl Aicher: Isny pictograms, image courtesy of the Otl Aicher Estate 

A yellow bus is parked behind green bushes. White graphics on the side show three figures walking with backpacks, above the partial word “au”.
Above

Isny im Allgäu: Photo by Tian Khee Siong

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About the Author

Ayla Angelos

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Ayla is a London-based freelance writer, editor and consultant specialising in art, photography, design and culture. After joining It’s Nice That in 2017 as editorial assistant, she was interim online editor in 2022/2023 and continues to work with us on a freelance basis. She has written for i-D, Dazed, AnOther, WePresent, Port, Elephant and more, and she is also the managing editor of design magazine Anima. 

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